Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future

Behr has promoted longtime marketer Andy Lopez to chief marketing officer, expanding his role to include product strategy, marketing, and innovation as the paint brand undertakes a major digital transformation with AI-powered tools and a revamped website to address DIYers' color paralysis.

Behr has elevated longtime marketer Andy Lopez to chief marketing officer CMO , broadening his remit to include product strategy, marketing, and innovation. Lopez’s expanded role comes as the paint brand undertakes a major digital transformation, rolling out AI-powered tools and a revamped website designed to help tackle one of the biggest issues DIYers face: color paralysis. Lopez, who first joined Behr in 2017, has spent the last nine years modernizing the brand through TikTok content, its annual Color of the Year campaign, and more recently, a World Cup tie-up with its exclusive retail supplier Home Depot https://www.adweek.com/brand-marketing/home-depot-and-behr-show-how-far-one-world-cup-sponsorship-can-go/ . He will now connect the dots between digital, marketing, and product to deliver a more seamless brand experience throughout the whole journey, from inspiration to purchase.