{"slug": "exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future", "title": "Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future", "summary": "Behr has promoted longtime marketer Andy Lopez to chief marketing officer, expanding his role to include product strategy, marketing, and innovation as the paint brand undertakes a major digital transformation with AI-powered tools and a revamped website to address DIYers' color paralysis.", "body_md": "Behr has elevated longtime marketer Andy Lopez to chief marketing officer (CMO), broadening his remit to include product strategy, marketing, and innovation.\n\nLopez’s expanded role comes as the paint brand undertakes a major digital transformation, rolling out AI-powered tools and a revamped website designed to help tackle one of the biggest issues DIYers face: color paralysis.\n\nLopez, who first joined Behr in 2017, has spent the last nine years modernizing the brand through TikTok content, its annual Color of the Year campaign, and more recently, [a World Cup tie-up with its exclusive retail supplier Home Depot](https://www.adweek.com/brand-marketing/home-depot-and-behr-show-how-far-one-world-cup-sponsorship-can-go/). He will now connect the dots between digital, marketing, and product to deliver a more seamless brand experience throughout the whole journey, from inspiration to purchase.", "url": "https://wpnews.pro/news/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future", "canonical_source": "https://www.adweek.com/brand-marketing/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future/", "published_at": "2026-07-21 09:00:00+00:00", "updated_at": "2026-07-21 13:16:21.103492+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-tools"], "entities": ["Behr", "Andy Lopez", "Home Depot"], "alternates": {"html": "https://wpnews.pro/news/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future", "markdown": "https://wpnews.pro/news/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future.md", "text": "https://wpnews.pro/news/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future.txt", "jsonld": "https://wpnews.pro/news/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future.jsonld"}}