{"slug": "everyone-in-ai-sells-context-now-but-it-means-different-things", "title": "Everyone In AI Sells ‘Context’ Now — But It Means Different Things", "summary": "AI models without strong business context risk costly errors, but vendor approaches to “context” vary. Enterprises must take ownership of their data’s definition layer, according to a Forbes article by Michael Leone.", "body_md": "# Everyone In AI Sells ‘Context’ Now — But It Means Different Things\n\nBy Michael Leone, ContributorSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)AI models without strong business context risk costly errors, but vendor approaches to “context” vary. Enterprises must take ownership of their data’s definition layer.\n\nAI models without strong business context risk costly errors, but vendor approaches to “context” vary. Enterprises must take ownership of their data’s definition layer.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/everyone-in-ai-sells-context-now-but-it-means-different-things", "canonical_source": "https://www.machinebrief.com/news/everyone-in-ai-sells-context-now-but-it-means-different-thin-m5uu", "published_at": "2026-07-08 14:59:51+00:00", "updated_at": "2026-07-08 16:26:37.915694+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-tools", "ai-infrastructure"], "entities": ["Forbes", "Michael Leone"], "alternates": {"html": "https://wpnews.pro/news/everyone-in-ai-sells-context-now-but-it-means-different-things", "markdown": "https://wpnews.pro/news/everyone-in-ai-sells-context-now-but-it-means-different-things.md", "text": "https://wpnews.pro/news/everyone-in-ai-sells-context-now-but-it-means-different-things.txt", "jsonld": "https://wpnews.pro/news/everyone-in-ai-sells-context-now-but-it-means-different-things.jsonld"}}