# Everybody Built The Pipeline, Nobody Built The Refinery: Managing Data In An AI World

> Source: <https://www.machinebrief.com/news/everybody-built-the-pipeline-nobody-built-the-refinery-manag-h10s>
> Published: 2026-09-16 12:00:00+00:00

# Everybody Built The Pipeline, Nobody Built The Refinery: Managing Data In An AI World

By Shawn Rosemarin, Forbes Councils MemberSource: 

[Forbes Innovation](https://www.forbes.com/innovation/)
We’ve all heard that "data is the new oil," but most leaders miss the critical engineering reality behind it. 

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