European ESG Software Was Built on Regulation. Now AI Must Sell It European ESG software vendors, whose market was built on regulatory mandates, now face a shrinking buyer base as the Corporate Sustainability Reporting Directive (CSRD) no longer requires most companies to purchase their products, according to Industry Contents. The article reports that AI is now being used to sell ESG software, with vendors like Persefoni and Novata incorporating AI tools to attract and retain customers. The shift comes as the European Commission's 2025 omnibus proposal raised the CSRD threshold, exempting roughly 80% of companies from mandatory reporting, forcing vendors to pivot their sales strategies. Industry Contents Investigating how AI is changing European businesses Analysis Industries Retail & Commerce Financial Services Legal Marketing & Media Guides AI Agents AI Tools Governance & Risk Troubleshooting View all Guides Tools CAC Diagnostic eCommerce ROI Dashboard View all tools Contact Newsletter Contact Search