# Enrich Labs launches a tracker for whether shopping agents pick your brand > Source: > Published: 2026-11-04 18:50:29+00:00 # Enrich Labs launches a tracker for whether shopping agents pick your brand **Enrich Labs launched Agent Conversion Optimization on November 4th, tracking Muse, Instinct and Dots daily from $199 a month, capped at 100 initial customers.** By [Ryan Merket](https://runtimewire.com/author/ryan-merket) · Published Primary source: [x.com](https://x.com/SeijinJung/status/2118010633824149708) ## Why it matters Brands have spent two years optimizing to be mentioned by AI answers. Shopping agents that shortlist a product and attempt checkout move the decision earlier and out of site analytics, so the measurable contest is now recommendation share per agent plus a checkout an agent can actually finish. [Seijin Jung (@SeijinJung)](https://x.com/SeijinJung), co-founder and CEO of Enrich Labs, introduced [Agent Conversion Optimization](https://www.enrichlabs.ai/agent-conversion-optimization) on November 4th, 2026, a product that tracks whether personal shopping agents recommend an e-commerce brand and whether those agents can get through its checkout. When you purchase through links in our articles, [we may earn a small commission](https://runtimewire.com/affiliate-monetization-standards). This doesn’t affect our editorial independence.