{"slug": "ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios", "title": "EA exec says AI has helped drive 'a real rise of creativity' at its studios", "summary": "An Electronic Arts executive stated that AI has driven a real rise of creativity at its studios, highlighting the technology's positive impact on game development.", "body_md": "Join the club for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter.\n\nBy submitting your information, you confirm you are aged 16 or over,\nhave read our\n[Privacy Policy](https://futureplc.com/privacy-policy/)\nand agree to the\n[Terms & Conditions](https://futureplc.com/future-member-terms-and-conditions/). Geographical rules apply.\n\nYour membership journey starts here.\n\nKeep exploring and earning more as a member.\n\nStay Ahead with PC Gamer\n\nGet the biggest gaming news, reviews, and releases straight to your inbox.", "url": "https://wpnews.pro/news/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios", "canonical_source": "https://www.pcgamer.com/software/ai/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios/", "published_at": "2026-06-23 18:06:38+00:00", "updated_at": "2026-06-24 00:00:26.981325+00:00", "lang": "en", "topics": ["artificial-intelligence", "generative-ai", "ai-tools"], "entities": ["Electronic Arts"], "alternates": {"html": "https://wpnews.pro/news/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios", "markdown": "https://wpnews.pro/news/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios.md", "text": "https://wpnews.pro/news/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios.txt", "jsonld": "https://wpnews.pro/news/ea-exec-says-ai-has-helped-drive-a-real-rise-of-creativity-at-its-studios.jsonld"}}