EA Exec Says 'AI Everything' Helps Creativity, Workflows and Pipelines

EA president Laura Miele defended the company's use of AI tools at a Game Business Live event, claiming they remove friction and accelerate creativity, despite previous reports from EA developers that AI hampered productivity and a Skillsearch survey indicating developers believe AI hurts creativity.

In October 2025, we reported on insider commentary by EA developers who claimed https://www.techpowerup.com/342202/eas-ai-tools-reportedly-cost-game-devs-time-even-after-a-year-of-use that AI tools had hampered productivity, despite the company having all but mandated the tech for over a year at that point. A survey conducted by Skillsearch in April found that developers thought AI hurt creativity in games https://www.techpowerup.com/348299/game-industry-workers-ai-hurts-creativity . Now, speaking at a recent Game Business Live event, EA's president of enterprise development, Laura Miele, touched on AI tools and their impact on the output at EA, seemingly rebutting the aforementioned claims by developers working at the gaming giant. EA has been using AI for everything from coding to concept art, and even managerial work. When addressing a question about whether AI tools could lead to shorter game development timelines, Miele said that "perhaps in some parts they will," going on to express that she is excited about the tech, given what she has seen of it. She explains that she's "always wanted to help our studio developers remove friction," and "wanted to be a hero to them." According to her, AI tools have removed "friction from our pipelines and our tools and our workflows," and led to quicker prototyping, "faster creativity, and shorter, faster conversations around creativity and coming to alignment." She attributes this accelerated workflow to a removal of "tedium" from the jobs of artists and developers.