# DuckDuckGo mocks AI smart glasses by selling “normal f***ing sunglasses” > Source: > Published: 2026-08-05 15:10:26+00:00 DuckDuckGo has launched a collaboration with sunglasses brand Knockaround, releasing a pair of “Normal F***ing Sunglasses” that mock the growing trend of AI-powered smart glasses. The privacy-focused search engine unveiled the limited-edition shades as part of a collaboration with Knockaround, marketing them as the complete opposite of AI wearables by emphasizing that they don’t record, listen or analyze anything around the wearer. ## DuckDuckGo’s sunglasses come with “zero AI” Rather than packing in cameras, microphones or AI assistants, the sunglasses are simply a pair of polarized shades with UV400 protection and a lifetime warranty. The product description on the [collaboration ](https://knockaround.com/products/duckduckgo-paso-robles)[page](https://knockaround.com/products/duckduckgo-paso-robles) reads, “Knockaround and DuckDuckGo are introducing the world’s most innovative anti-surveillance sunglasses. AKA Normal F***ing Sunglasses. No camera, no microphone, no AI, no battery, no electronics of any kind. Just a beautifully crafted pair of matte black sunglasses with a glossy DuckDuckGo logo, designed to block the sun and never send data to the cloud.” The campaign is an obvious reference to the growing number of AI-powered smart glasses, including [Meta’s Ray-Bans](https://www.dexerto.com/entertainment/meta-glasses-will-now-stop-recording-if-theyve-been-tampered-with-3384064/), which feature cameras and AI assistants capable of identifying objects, answering questions and interacting with the wearer’s surroundings. The limited-edition sunglasses are available exclusively through Knockaround for $35 while supplies last. This isn’t the first time DuckDuckGo has taken a shot at big tech companies. In July, the company advertized that [its free web browser could be used to completely block YouTube ads](https://www.dexerto.com/youtube/duckduckgo-brags-that-its-free-web-browser-blocks-youtube-ads-3384288/). “Tired of ads interrupting your videos? Us, too,” it said.