{"slug": "duckduckgo-mocks-ai-smart-glasses-by-selling-normal-f-ing-sunglasses", "title": "DuckDuckGo mocks AI smart glasses by selling “normal f***ing sunglasses”", "summary": "DuckDuckGo, in collaboration with sunglasses brand Knockaround, has launched a limited-edition pair of “Normal F***ing Sunglasses” for $35, marketed as having zero AI, no camera, microphone, or electronics, to mock the trend of AI-powered smart glasses like Meta's Ray-Bans. The privacy-focused search engine emphasizes the product's anti-surveillance nature, offering polarized shades with UV400 protection and a lifetime warranty.", "body_md": "DuckDuckGo has launched a collaboration with sunglasses brand Knockaround, releasing a pair of “Normal F***ing Sunglasses” that mock the growing trend of AI-powered smart glasses.\n\nThe privacy-focused search engine unveiled the limited-edition shades as part of a collaboration with Knockaround, marketing them as the complete opposite of AI wearables by emphasizing that they don’t record, listen or analyze anything around the wearer.\n\n## DuckDuckGo’s sunglasses come with “zero AI”\n\nRather than packing in cameras, microphones or AI assistants, the sunglasses are simply a pair of polarized shades with UV400 protection and a lifetime warranty.\n\nThe product description on the [collaboration ](https://knockaround.com/products/duckduckgo-paso-robles)[page](https://knockaround.com/products/duckduckgo-paso-robles) reads, “Knockaround and DuckDuckGo are introducing the world’s most innovative anti-surveillance sunglasses. AKA Normal F***ing Sunglasses. No camera, no microphone, no AI, no battery, no electronics of any kind. Just a beautifully crafted pair of matte black sunglasses with a glossy DuckDuckGo logo, designed to block the sun and never send data to the cloud.”\n\nThe campaign is an obvious reference to the growing number of AI-powered smart glasses, including [Meta’s Ray-Bans](https://www.dexerto.com/entertainment/meta-glasses-will-now-stop-recording-if-theyve-been-tampered-with-3384064/), which feature cameras and AI assistants capable of identifying objects, answering questions and interacting with the wearer’s surroundings.\n\nThe limited-edition sunglasses are available exclusively through Knockaround for $35 while supplies last.\n\nThis isn’t the first time DuckDuckGo has taken a shot at big tech companies. In July, the company advertized that [its free web browser could be used to completely block YouTube ads](https://www.dexerto.com/youtube/duckduckgo-brags-that-its-free-web-browser-blocks-youtube-ads-3384288/). “Tired of ads interrupting your videos? Us, too,” it said.", "url": "https://wpnews.pro/news/duckduckgo-mocks-ai-smart-glasses-by-selling-normal-f-ing-sunglasses", "canonical_source": "https://www.dexerto.com/entertainment/duckduckgo-mocks-ai-smart-glasses-by-selling-normal-fing-sunglasses-3395157/", "published_at": "2026-08-05 15:10:26+00:00", "updated_at": "2026-08-05 16:42:30.390991+00:00", "lang": "en", "topics": ["ai-products", "ai-ethics"], "entities": ["DuckDuckGo", "Knockaround", "Meta"], "alternates": {"html": "https://wpnews.pro/news/duckduckgo-mocks-ai-smart-glasses-by-selling-normal-f-ing-sunglasses", "markdown": "https://wpnews.pro/news/duckduckgo-mocks-ai-smart-glasses-by-selling-normal-f-ing-sunglasses.md", "text": "https://wpnews.pro/news/duckduckgo-mocks-ai-smart-glasses-by-selling-normal-f-ing-sunglasses.txt", "jsonld": "https://wpnews.pro/news/duckduckgo-mocks-ai-smart-glasses-by-selling-normal-f-ing-sunglasses.jsonld"}}