{"slug": "dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive", "title": "Dreamlands opens its AI 3D world-building platform to the public | exclusive", "summary": "Dreamlands publicly launched its 1.0 AI 3D world-building platform on the Google Cloud Marketplace at Google Cloud's Gemini at Work event, with subscription plans priced from $20 to $200 a month. CEO and founder Thomas Tobin said the 1.0 release adds One-Click Texturing, which restyles an object in about 10 seconds for $0.10 per edit, plus a Surface material-layering system and Procedural Building and City Makers tools, with plugins for Unity, Unreal, UEFN, Roblox, Blender, Maya, 3ds Max and Nvidia Omniverse. Whenere, the only client Dreamlands can name publicly, used the platform to rebuild Netherfield Park for its Pride & Prejudice Fortnite game, and Google Cloud global games director Jack Buser said the pitch is \"automating 'toil' while keeping artists in control.", "body_md": "*Become a member of GB MAX to gain exclusive access to the industry and to the most influential global B2B leadership community in the business of gaming, entertainment, and tech.*\n\n[Join now](https://go.gamesbeat.com/gb-max/)and also get a VIP ticket to GamesBeat Next (Nov 2-3, SF).\nDreamlands is publicly launching its 1.0 platform today, giving anyone a way to generate game-ready 3D assets and entire worlds with AI, with plans from $20 to $200 a month.\n\nAs part of Google Cloud’s Gemini at Work event today, Dreamlands had its public launch, marking the first time that the toolset has been available for public use on the Google Cloud Marketplace. The release is timed with an announcement from Whenere, whose *Pride & Prejudice* Fortnite game is the only client Dreamlands can name publicly as of now. Chief executive officer and founder Thomas Tobin said the company is also in production with several large studios.\n\nDreamlands is built for game studios and artists who spend much of their time on repetitive work such as optimizing meshes, matching materials, and hunting for assets. Tobin, who previously worked at Unity and Ubisoft, said the goal is to “make creation as easy as possible.”\n\nTobin highlighted three features in the 1.0 release. The first is One-Click Texturing, a feature that has the ability to restyle an object, from a cartoon look to any other edit, in a single click. Dreamlands says each edit takes about 10 seconds and costs $0.10. The second feature is Surface, which adds a full layering system for editing and swapping materials. It automatically detects wood, metal, glass and fabric for quick reskinning. Tobin also described Dreamlands’ Procedural Building and City Makers features, that can generate structures from stadiums to Palladian mansions using modular kits, snapping walls, and floor plans. The tools can also build cities from real-world layouts.\n\nBeyond those, the company’s feature sheet lists tools for mesh cleanup, automatic UVs and level-of-detail chains, concept-art-to-3D generation, and mass asset variations. It also lists a node graph and API for custom pipelines, and team features such as real-time co-editing and versioning. Studios can optionally train the system on their own art style and naming conventions.\n\nPlugins cover Unity, Unreal, Fortnite’s UEFN, Roblox, Blender, Maya, 3ds Max and Nvidia Omniverse, according to Tobin.\n\nWhenere shows how that works in practice. The three-person studio is building a Fortnite world based on Jane Austen’s novel and used Dreamlands to recreate Netherfield Park. Whenere CEO Karen Laur, a former texture artist who has worked on *Half-Life*, said her team used photos of the English estate that stood in for the house in the 1995 adaptation. Dreamlands’ AI identified individual objects in those images, such as chairs, fireplaces and carpets, and rebuilt them as editable 3D models.\n\nLaur said she could then change period details to match the Regency era. She could also apply one wood type to every piece of furniture in a room, a job that would otherwise mean matching grains by hand. The result, she said, was “truly impossible” for a team of their size to do before.\n\nAuthor Neal Stephenson, Whenere co-founder, said the low cost of each edit changes how teams decide when to stop. Instead of shipping work as is, they can spend another dime to improve it.\n\nDreamlands runs on Google Cloud and uses Google’s Gemini models for tasks such as identifying objects in reference images. Tobin said an agent in the platform can be told to work on a kitchen or a room, and users can then edit individual elements such as flooring and ceiling materials.\n\nJack Buser, global director for games at Google Cloud, said the pitch is “automating ‘toil’ while keeping artists in control.” He cited analyst estimates putting game industry revenue above $200 billion last year, even as development costs have nearly doubled since 2017.\n\n“Iteration time is getting slashed without any loss of creative control,” he said.\n\nTobin said Dreamlands’ longer-term plan is to create its own play experience, so users can build a world and play it in the same place. He also noted that Dreamlands’ tools are not limited to game development, pointing to film and product design as other uses.\n\nDreamlands 1.0 is now available at dreamlands.ai.", "url": "https://wpnews.pro/news/dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive", "canonical_source": "https://gamesbeat.com/dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive/", "published_at": "2026-10-08 16:30:43+00:00", "updated_at": "2026-10-08 17:18:41.529783+00:00", "lang": "en", "topics": ["generative-ai", "ai-products", "ai-tools", "artificial-intelligence"], "entities": ["Dreamlands", "Thomas Tobin", "Google Cloud", "Gemini", "Whenere", "Karen Laur", "Neal Stephenson", "Jack Buser"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive", "markdown": "https://wpnews.pro/news/dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive.md", "text": "https://wpnews.pro/news/dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive.txt", "jsonld": "https://wpnews.pro/news/dreamlands-opens-its-ai-3d-world-building-platform-to-the-public-exclusive.jsonld"}}