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[ARTICLE · art-84774] src=robinsloan.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

Dragoncatcher: You don't have to call them "labs"

Frontier AI companies DeepMind, OpenAI, and Anthropic have outgrown the 'lab' label and should be called companies, argues Robin Sloan in a blog post. Sloan notes that while the term evokes Bell Labs and scientific purity, these firms now hire sales roles like Growth Account Executives, making them ordinary companies. He suggests that only SSI (Safe Superintelligence Inc.) might still genuinely be a lab.

read1 min views1 publishedAug 3, 2026
Dragoncatcher: You don't have to call them "labs"
Image: Robinsloan (auto-discovered)

You don't have to tell them “labs” I’d love to know the etymological flow that led to the frontier AI companies being called “labs”. It’s a great twist, elevating their work while also projecting a kind of innocence. At one point, DeepMind, OpenAI, and Anthropic each really was a lab, but all three have plainly grown into normal companies —

“Lab” evokes Bell Labs, of course; it evokes deep science, Nobel Prize-level horsepower, a certain purity. I don’t deny that there are labs inside these companies … although I don’t believe any of them are operating with anywhere near the distance from practicality that Bell Labs maintained. And, either way, when you are hiring “Growth Account Executives”, you are a company.

Of course, for purposes of positioning and marketing, not to mention recruiting, companies are free to call themselves whatever they like. But there’s no reason for anyone else to collaborate with that project —

(Okay, I’ll acknowledge that the mysterious [SSI](https://ssi.inc/?utm_source=Robin_Sloan_sent_me) might indeed just be a lab!)

[To the blog home page](/lab/)
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