# doola Powers Company Formation Inside Naïve > Source: > Published: 2026-08-13 13:49:07+00:00 Naïve has built doola’s Formation API directly into its agent stack, letting an AI agent form a US company without a human ever leaving the platform. Now, doola powers company formation inside Naïve as a native capability, instead of a redirect to a third-party site. This is the next major integration for [doola Formation API](https://www.doola.com/formation-api/), following Ramp and Whop, and the first where the entity is formed by an agent rather than by the founder. The integration arrives at a moment of momentum for the partner. Naïve [announced a $28.5 million Series A](https://x.com/usenaive/status/2085411271999135823) on August 6, led by Nexus Venture Partners with participation from Y Combinator, Zetta, and Liquid 2, to build the infrastructure AI agents need to run entire businesses. ## The Missing Business Primitive Naïve’s premise is that a coding agent can ship a working app in an afternoon, but turning that app into a real operating business still takes months. To close that gap, Naïve unified the operating stack behind one API. Developers write a single config file, and Naïve provisions what their agents need: identity, cloud, compute, memory, orchestration, model routing, and a tool gateway. One primitive was missing. An agent could stand up the product, the database, the payments, and the phone number, but it could not form the company all of that was supposed to belong to. For C Corp formation, Naïve had been routing those users to Stripe Atlas. The formation itself worked, but it broke the model the rest of the platform was built on. A step that every single company on Naïve had to take was the one step the agent could not do. ## Formation as Something the Agent Executes Rather than treat incorporation as an external workflow, the integration makes it a capability the agent can run on its own. The user describes the business they want. The agent collects what a filing requires and calls doola’s Formation API. The founder gets a real US entity, powered by doola, without ever opening a second tab. Behind the scenes, doola handles state incorporation filings, registered agent assignment, and EIN acquisition asynchronously. “LLC formation was the one business primitive our agents couldn’t execute. Everything else in the stack was a call away. doola gave us an API that our agents could actually run, and it went live in a weekend.” “LLC formation was the one business primitive our agents couldn’t execute. Everything else in the stack was a call away. doola gave us an API that our agents could actually run, and it went live in a weekend.” Dennis Zax, Co-Founder and CTO, Naïve What made doola the right fit was the specific combination Naïve was looking for: a white-label Formation API. It allows Naïve to keep the entire experience native to its own platform, which is the whole point for a product built on the idea that agents finish work end to end. Formation stops being the one step that requires a human detour. ## Built Over a Weekend The relationship started when Sean Dorje, Co-Founder and CEO of Naïve, reached out about a white-label API partnership. Terms were negotiated quickly, and Dennis Zax, Co-Founder and CTO, embedded doola’s Formation API over a single weekend, hitting the original June 1, 2026 launch target. Non-US formation support followed on June 26, which mattered more than a line on a roadmap. A meaningful share of Naïve’s users are outside the US, and until that shipped, the agent could only finish the job for some of them. ## What Naïve Users Need to Know The flow supports both LLCs and C Corporations across all 50 states, for domestic and international founders alike. For founders outside the US, doola offers an expedited EIN path for applicants without a US Social Security number, dropping standard IRS wait times from 4–8 weeks down to 2–6. For an agent trying to finish a job, that is the difference between a company that can transact this month and one that waits until next quarter. ## Three Platforms, One Backend Ramp, Whop, and Naïve run on completely different business models, and all three independently chose doola: [Ramp leverages doola](https://www.doola.com/blog/doola-powers-incorporation-inside-ramp-for-agents/)for venture-backed startups that require C Corporations. [Whop relies on doola](https://www.doola.com/blog/doola-powers-llc-formation-inside-whop/)for digital creators and merchants who need LLCs. - Naïve uses doola so that autonomous agents can form entities on behalf of the operators building on top of them. Different users, different entity types, different buying motions, and the same core infrastructure underneath. What each of them needed was the combination most incorporation vendors cannot offer: LLCs and C Corps, US and non-US founders, all through one API. doola designed its system around international founders from day one, which is why the cross-border case is not an exception in the flow. ## Business Formation Is Becoming a Primitive Payments, compute, and phone numbers once required signing up for a separate service. Today, software can set them up in the background. Company formation is one of the last holdouts. The Naïve integration shows what this shift can look like. It’s less of a one-off and more of a template for what comes next. Once company formation becomes a call rather than a destination, the bigger question is what happens after the entity is created: keeping it in good standing, filing its taxes, and closing its books. “While our initial launch focuses on formation, the long-term vision for this integration is expansive. Every autonomous company still needs a real legal entity underneath it, and our goal is to make that a single call an agent can make, then keep that entity compliant with bookkeeping, tax, and annual filings running on the same API.” Arjun Mahadevan, Founder and CEO, doola For doola, setting up the business is just the starting line. The roadmap moves straight into embedded bookkeeping and continuous tax compliance, natively inside Naïve, all running on the same backend. **Ready to put doola’s Formation API to work for your business? Get in touch →**