# Don't Let GenAI's Glitz Distract From Predictive AI’s Low-Hanging Fruit

> Source: <https://www.machinebrief.com/news/dont-let-genais-glitz-distract-from-predictive-ais-low-hangi-peo8>
> Published: 2026-09-22 12:15:26+00:00

# Don't Let GenAI's Glitz Distract From Predictive AI’s Low-Hanging Fruit

By Eric Siegel, ContributorSource: 

[Forbes Innovation](https://www.forbes.com/innovation/)
Predictive AI remains as economically important as ever, and its emerging role in making genAI reliable further expands its importance.

Get AI news in your inbox

Daily digest of what matters in AI.