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DeepSeek V4 set to launch in mid-July with peak hour pricing that doubles current rates

DeepSeek will launch its V4 series in mid-July with peak hour pricing that doubles token rates during designated periods, a first for the AI industry. The tiered pricing affects both V4-Pro and V4-Flash models, with peak windows from 9:00-12:00 and 14:00-18:00 Beijing Time, potentially reshaping developer API cost budgeting.

read1 min views1 publishedJun 29, 2026
DeepSeek V4 set to launch in mid-July with peak hour pricing that doubles current rates
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The Chinese AI lab is introducing surge pricing for its flagship models, a first-of-its-kind move that could reshape how developers budget for API costs

DeepSeek’s V4 series, expected to fully launch in mid-July, will implement a tiered pricing structure that doubles token rates during designated peak periods.

How the pricing works #

The peak windows are set from 9:00 to 12:00 and 14:00 to 18:00 Beijing Time. During those hours, both input and output token costs will double across the two V4 models: deepseek-v4-pro and deepseek-v4-flash.

V4-Flash currently sits at roughly $0.14 per million input tokens (on cache misses) and $0.28 per million output tokens. For V4-Pro, peak output pricing lands around 12 yuan per million tokens, approximately $1.76. V4-Flash peak output comes in at about 4 yuan per million tokens, or roughly $0.59.

DeepSeek says users will receive 24-hour advance notification before any price changes take effect.

What V4 actually brings to the table #

The V4 series first appeared as a preview on April 24, 2026. Both models use a Mixture of Experts (MoE) architecture. V4-Pro packs 1.6 trillion total parameters. V4-Flash comes in at 284 billion total parameters. Both support context windows of 1 million tokens and were trained on a dataset exceeding 32 trillion tokens. Both ship under an MIT license.

Why surge pricing matters for the AI industry #

Beijing Time peak hours correspond to late evening and overnight in the US (roughly 9 PM to 6 AM Eastern), which means American developers running workloads during their own business day would actually hit DeepSeek’s off-peak rates.

Disclosure: This article was edited by Editorial Team. For more information on how we create and review content, see our

Editorial Policy.

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