DeepSeek lowers API prices by 75% while other AI labs increase prices 2–3x [video]

Chinese AI lab DeepSeek slashed its API pricing by 75%, bucking an industry trend where competitors like OpenAI and Anthropic have raised prices two to three times. The move pressures other providers to justify higher costs as DeepSeek claims comparable performance at a fraction of the price. The price war signals intensifying competition in the AI sector, potentially reshaping how businesses and developers access large language models.

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