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Creating your own religion in an AI-drenched world

Economist Tyler Cowen predicts that AI will enable individuals to create personalized religions or add-ons to existing faiths, leading to extreme religious diversity. He estimates that even a small percentage of people doing this will result in significant religious innovation.

read2 min views1 publishedJul 14, 2026
Creating your own religion in an AI-drenched world
Image: Marginal Revolution

Religious life, I think one thing we’ll see, and this is, again, pretty soon, it won’t be hard to create your own religion. I’m not sure many people will do this. I don’t think most people will. But they’ll be like accretions to the religions we have now. And I think with Fable 5, you could even do this already. Like, you ever actually try to read through the Hindu sacred texts? They’re pretty naughty, pretty detailed, quite long. Many parts are great and dramatic. I wouldn’t say they’re smoothly or evenly written. Not all of it is well written. They have significant meaning. For some people, a lot of people consume them through stories they’re told with their children. It’s not that every Hindu is like reading through the whole Ramayana. That’s all fine. But if you can sit down with, you know, the latest quad, whatever, and create your own set of sacred books. Again, I think like 2% of people are going to do this. Not most people. People have other interests, other hobbies. A lot of people aren’t religious. But if 2% of people do this, you end up with a lot of new religious accretions. Some of them will be totally new religions. But I think a lot will just be like, here are my sacred books of Christianity, or my add-ons to the Book of Mormon, or my whatever’s. There’ll be this extreme religious diversity. I don’t know, too much, too little. I think it will be quite different.

Again, that is from my recent DeepMind talk. Perhaps two percent is too high, and only a fraction of one percent of the population will do this, with agents. You still end up with a great deal of religious accretion and innovation.

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