AI sales collateral for B2B teams
built for each prospect.
Paste a prospect's website and Edithly does the research for you. It learns their business, then writes the email, one pager, deck and call script around the problem they actually have. All in your branding, in a few minutes.
50 free credits | No credit card required
Works with the tools you already use
Who it's for
Made for anyone with a number to hit #
SDR or BDR
You send dozens of cold emails a day, and most never get a reply.
Account executive
You prep for every discovery call by opening twelve tabs.
Founder who sells
You're closing deals and building the product, so there's no time left to research every account.
Sales leader or RevOps
You need every rep's outreach to sound like your best rep's.
How it works
From target list #
to booked meeting.
Edithly handles the prospecting, research and qualifying, then turns all of it into outreach people want to answer. You get to spend your day on conversations.
- Step 1 Prospecting
- Step 2 Research
- Step 3 Qualify
- Step 4 Reach out
Step 1 · Prospecting
Start with a list worth calling.
Tell Edithly what you sell and it maps out your ideal customer, your market, the companies worth targeting and the best ways to reach them. It gets your outbound moving from day one. Already have a list? Bring it in from Apollo, Clay or a CSV.
- ICP
- Midsize 3PLs moving refrigerated spot freight
- Channels
- Cold email and LinkedIn, then a call
- Prospects
- Suggested companies that fit your ICP, or your own list from Apollo or Clay
Step 2 · Research
Know the account before you write a word.
Edithly studies each prospect and weighs what it finds against real case studies and expert writing from their industry. Your dossier tells you what to say and why it will matter to them.
- Signal
- Hiring three pricing analysts, so quoting is stretched thin
- Compared
- Case studies of 3PLs that switched to instant spot quotes
- Insight
- Customers trust them, but spot loads go to whoever quotes first
Step 3 · Qualify
Find out if they'll buy before you dial.
Edithly scores how well the account fits your offer and tells you why they might buy, or why they might not. It also names the likely buyer, the likely blocker and your best next step.
- Fit
- Strong fit, 8/10. Spot volume is growing and quotes are still manual.
- Buyer
- Maya Chen, VP Operations
- Next step
- Lead with quote speed and offer a pilot on one lane
Step 4 · Reach out
Send outreach that proves you know their business.
You get cold emails with subject lines and the next touches already planned, plus a LinkedIn note, a call script and a one pager. Every piece uses real facts about that account and carries your branding.
- Subject
- Reliable should also mean fast
- Fact
- Competes on reliability, not price (from haldenfreight.com)
- Day 3
- Second email with a one pager on quoting in minutes
Why it works
Buyers can tell in one line if you did your homework. #
A templated email gets skimmed and deleted. An email that shows you understand their business gets a reply. Edithly does that research for every account before it writes anything.
Subject: Quick question, {{first_name}}
Hi {{first_name}}, I came across {{company}} and was impressed by your growth. We help companies like yours streamline operations and boost efficiency. Do you have 15 minutes next week for a quick chat?
It could have gone to anyone, so it gets treated that way.
Subject: Reliable should also mean fast
Hi Maya, Halden has built its name on reliability, not price. The catch for 3PLs in that position is usually carrier quotes built by hand. Customers who trust you still give spot loads to whoever answers first. I put together a single page on how Halden could quote in minutes. Worth 15 minutes this week?
app.edithly.com/v/halden Integrations
Works where your team already sells. #
Connect the tools you already use in a few minutes. Or call Edithly from any workflow with a single API request and get a share link back.
Apollo sequences
Add a webhook step, map your prospect fields and drop the share link into the email.
Clay tables
Add an HTTP API column and get a personalized asset back for every row.
HubSpot workflows
Save the link to a contact property and use it as a merge tag in your emails.
Zoho CRM
A Deluge function saves the link to each lead as soon as it's created.
REST API
POST /v1/generate
curl -X POST https://api.edithly.com/v1/generate \
-H "X-API-Key: $EDITHLY_KEY" \
-d '{
"prospect_company": "Halden Freight",
"visual_type": "pitch_deck"
}'
{ "shareUrl": "https://app.edithly.com/v/…" }
Pricing
Start free. Upgrade when it pays off. #
Try it on your own prospects and see how prospects respond before you spend a cent.
Starter
$0
Run the whole process on your own list.
- 50 credits
- Every visual and content type
- CSV import and export
- Edithly domain
- Apollo and Clay plugin
- Community support
Ninja
For reps $70/month
For reps who prospect and send outreach every day.
- 300 credits
- LinkedIn messages
- Email outreach from Gmail and Outlook
- Qualified leads
- Everything in Starter
- Apollo and Clay plugin
- Your company domain
- Chat and analytics
- Priority support
Pro
For teams Let's talk
For sales teams ready to grow their outbound.
- 500 credits
- Integration onboarding
- Dedicated account manager
- Custom visual and content types
- Everything in Ninja
- Priority support
FAQ
Questions we hear from sales teams #
What is an AI sales collateral generator? #
It's a tool that writes your sales material for you: cold emails, one pagers, pitch decks and call scripts. Edithly reads each prospect's website first, so everything it writes talks about their actual business instead of filling in a template.
Is Edithly an AI SDR? Will it replace my SDRs? #
No, and that's on purpose. A fully autonomous AI SDR finds leads, writes emails and sends them with no one checking. Edithly works as a copilot for your SDRs instead. It takes on the slow part of the job, the account research, qualifying and first drafts, so every rep starts the day with a researched pitch for each account. Your reps still decide what goes out, edit it in their own voice and send it from their own inbox. The judgment stays with your team, and so does your sender reputation.
How long does it take to prep one prospect? #
A few minutes. Paste the prospect's website and Edithly researches the account, then writes the cold email, one pager, deck and call script from what it learned. Got a whole list? Queue it up and Edithly works through every row.
Where does the research come from, and can I check it? #
It comes from the prospect's public web presence, starting with their own website. Each email lists the facts it used, and confidence notes tell you what's confirmed and what's a best guess. You can edit any research brief or add your own notes to steer the angle before anything gets written.
Does it write the rest of the sequence and LinkedIn messages too? #
Yes. Every cold email comes with the next few touches planned out by day, each with a clear reason to reach out again. You also get a LinkedIn note written from the same research, so your email and LinkedIn message tell the same story. LinkedIn messages come with the Ninja plan.
Can I send from my own inbox or sequencer? #
Yes. On the Ninja plan you can send straight from Gmail or Outlook. You can also paste any email into the sequencer you already use, or add Edithly as a step in an Apollo sequence so the share link lands right in the email.
How do I know if a prospect looked at what I sent? #
Every asset gets its own share link. You'll see how many times it was viewed, when it was last opened, which sections held their attention and every form they filled in. That way you follow up with the accounts that are actually interested. Analytics come with the Ninja plan.
Can it help me prep for a discovery call? #
Yes. The prospect summary gives you a fit score out of 10 with the reasoning behind it, the likely buyer and blocker, and the open questions worth asking. The call script adds an opener, discovery questions, common objections with answers, plus what to say to a gatekeeper or a voicemail.
I don't have a prospect list yet. Can Edithly find accounts? #
Yes. Edithly maps out your ideal customer and suggests companies that fit, each with the reason it fits, a buying signal and a link to the source. Already have a list? Import it from Apollo, Clay or a CSV.
How is Edithly different from Clay or Apollo? #
Clay and Apollo help you find prospects and fill in their data. Edithly takes that data and turns it into the outreach itself, with a personalized email, one pager and landing page for each account. It also plugs into Clay, Apollo, HubSpot and Zoho, so you can use them together.
How can RevOps run Edithly across the sales team? #
Set up a playbook in each workspace with your positioning, ICP, proof points and branding. Every rep's outreach then draws on the same message, and you can keep a separate workspace for each product or segment. From there, run Edithly from the systems you already manage: a HubSpot workflow, a Clay column, an Apollo sequence step, a Zoho CRM function or our REST API. Each request returns a share link you can save on the contact or lead, and form leads export to CSV. The Pro plan adds help setting up your integrations and a dedicated account manager.
Is Edithly free? #
Yes. The Starter plan gives you 50 free credits, and you don't need a credit card. Paid plans start at $70 a month.
Send your next prospect something worth replying to. #
Paste a prospect's website and see the research, the email and the one pager Edithly builds for them. It's free to try.
50 free credits · No credit card