See where AI ignores you. Find where competitors win. Fix the pages blocking your discovery.
Built on trusted data sources and AI ecosystems
Understand what blocks your site in search and AI. Audit technical issues, benchmark competitors, and track where LLMs mention your brand.
Cool Web Tool is used to understand and improve visibility in search and AI: from technical audits to competitor benchmarks and LLM citation tracking.
Technical visibility, competitor visibility, and AI visibility. Diagnosed and prioritised in one workspace.
Full site audit: crawl issues, broken links, Core Web Vitals, indexing gaps, and structured data, all prioritised by impact.
Explore Technical Visibility See how competitors rank, which keywords they own, and where your visibility gap is. Benchmark against up to 10 domains.
Explore Competitor Visibility Know where AI finds you, and where it does not. See citation gaps, competitor wins, and the pages to fix next.
Explore AI Visibility One loop from blind spot to measurable AI visibility improvement.
Run an AI visibility scan across ChatGPT, Claude, Grok, Gemini, and Perplexity. Get a score, citation breakdown, and which of your pages AI is already citing.
Add your competitors. See the exact topics where they appear in AI answers and you do not. Get a recommended page type for each gap.
Get a prioritised action list: affected page, missing topic, recommended content format, and why AI is currently ignoring it.
Real findings from real sites. No stock photos, no made-up numbers.
I ran the audit on three client sites in my first hour. Found 47 critical indexing issues that Google Search Console completely missed. One client had been wondering why traffic dropped for months.
The competitor visibility breakdown showed exactly which keywords my biggest competitor was ranking for that I was not. I closed that gap in about six weeks by fixing the content gaps it flagged.
Seeing that ChatGPT never mentioned our brand while consistently mentioning two competitors was a real wake-up call. Fixed our content structure. Our AI visibility score went from 12 to 61.