# Context Is The Competitive Advantage AI Models Can’t Buy

> Source: <https://www.machinebrief.com/news/context-is-the-competitive-advantage-ai-models-cant-buy-rpno>
> Published: 2026-08-19 13:15:00+00:00

# Context Is The Competitive Advantage AI Models Can’t Buy

By Sundar Balasubramanian, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)Every system connection, decision and interaction makes the underlying context richer and harder to replicate.

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