{"slug": "content-atomizer-claude-skill-for-repurposing-content-across-platforms", "title": "Content Atomizer - Claude skill for repurposing content across platforms", "summary": "A developer released Content Atomizer, a Claude skill that transforms a single piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Reddit. The skill reads brand voice profiles, performs live web searches for algorithm changes, and writes per-platform files to organized campaign directories.", "body_md": "Transforms one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Reddit.\n\nWhat's inside\n\nSKILL.md — the skill definition (v7.0): format specs, hook formulas, algorithm signals, brand-memory integration, and creator-tested patterns for each platform.\n\nreferences-platform-playbook.md — deep-dive reference: per-platform algorithm mechanics, carousel strategy, creator examples. Belongs in a references/ subfolder in the actual skill (gist doesn't support subfolders, so it's flattened here — move it back on install, see below).\n\nUse case\n\nUse when you have existing content (blog post, newsletter, podcast, video) and want to repurpose it into platform-specific social posts. Performs live web search for recent algorithm changes before generating, reads a brand voice profile for tone adjustments, and writes organized per-platform output files.\n\nTransform one piece of content into platform-optimized assets across LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Threads, Bluesky, and Reddit. Use when someone has existing content (blog post, newsletter, podcast, video) and wants to maximize distribution. Covers format specs, hook formulas, algorithm signals, and creator-tested patterns for each platform. Performs live web search for recent algorithm changes before generating. Reads brand voice profile and platform adaptation table for tone adjustments. Writes per-platform files to organized campaign directories. Detects Buffer/Hootsuite API keys for optional scheduling. Supports content calendar mode for full-week scheduling across all platforms. Triggers on: repurpose this, turn this into social posts, atomize this content, create social content from, LinkedIn post from this, thread from this, schedule this across platforms, create content calendar from this, repurpose for Threads, Bluesky post from this, Reddit strategy for this. Outputs platform-specific content ready to publish, saved to organized per-platform directories. Dependencies: none (but enhanced by brand context). Reads: voice-profile.md, creative-kit.md, learnings.md, stack.md. Writes: per-platform content files, assets.md, learnings.md. Chains to: /creative for visual assets, /newsletter for email distribution, /seo-content for source content.\n\nContent Atomizer Skill\n\nOne piece of content should become ten. The best creators don't create more—they distribute better.\n\nThis skill transforms any source content into platform-optimized assets. Not generic repurposing. Platform-native content that performs.\n\nThe math: A single blog post can become 1 LinkedIn carousel + 2 LinkedIn text posts + 1 Twitter thread + 3 single tweets + 2 Instagram carousels + 1 Reel script + 2 TikTok scripts + 1 YouTube Short script + 1 Threads mini-thread + 1 Bluesky post + 1 Reddit value post = 16 pieces of content from one source.\n\nRead ./brand/ per _system/brand-memory.md\n\nFollow all output formatting rules from _system/output-format.md\n\nBrand Memory Integration\n\nThis skill reads brand context to ensure every atomized piece sounds like the user's brand, adapts tone per platform, and builds on what has worked before. It also checks the learnings journal for platform performance data and the stack file for scheduling tool availability.\n\nCheck for Buffer, Hootsuite, or other scheduling tool API keys\n\nCheck for connected social accounts\n\nShow: \"Scheduling via [tool] available.\" or \"No scheduler detected. Including recommended post times.\"\n\nIf ./brand/ does not exist:\n\nSkip brand loading entirely. Do not error.\n\nProceed without it — this skill works standalone.\n\nNote: \"I don't see a brand profile yet. You can run /start-here or /brand-voice first to set one up, or I'll work without it.\"\n\nContext Loading Display\n\nShow the user what was loaded using the standard tree format:\n\n```\nBrand context loaded:\n├── Voice Profile     ✓ \"{tone summary}\"\n├── Creative Kit      ✓ loaded\n├── Learnings         ✓ {N} entries ({M} platform-specific)\n├── Stack             ✓ Buffer connected\n└── Past Atomizations ✓ {N} found\n```\n\nIf items are missing:\n\n```\nBrand context loaded:\n├── Voice Profile     ✗ not found (run /brand-voice)\n├── Creative Kit      ✗ not found (run /creative)\n├── Learnings         ✗ none yet\n├── Stack             ✗ not found\n└── Past Atomizations ✗ first run\n```\n\nPlatform Voice Adaptation Table\n\nThe same insight needs different energy per platform. When a voice profile is loaded, apply these adjustments:\n\nPlatform\n\nFormality\n\nEnergy\n\nLength Bias\n\nAudience Expectation\n\nLinkedIn\n\nProfessional, thoughtful\n\nMedium-high\n\nLonger, detailed\n\nExpertise, credibility\n\nTwitter/X\n\nPunchy, direct\n\nHigh\n\nShort, dense\n\nSpeed, wit, conviction\n\nInstagram\n\nVisual, inspirational\n\nMedium\n\nCaption-length\n\nVisual-first, story\n\nTikTok\n\nCasual, energetic\n\nVery high\n\nSpoken-word short\n\nAuthenticity, entertainment\n\nYouTube\n\nConversational, thorough\n\nMedium\n\nScript-length\n\nDepth, personality\n\nThreads\n\nConversational, warm\n\nMedium\n\nMedium text\n\nThoughtful discussion\n\nBluesky\n\nSubstantive, measured\n\nMedium-low\n\nConcise text\n\nNuance, substance\n\nReddit\n\nDetailed, transparent\n\nLow-key\n\nLong-form text\n\nValue, specificity, proof\n\nExample — same insight, eight platforms:\n\nPlatform\n\nAdaptation\n\nLinkedIn\n\n\"After 10 years in marketing, I've learned that simplicity beats complexity. Here's why:\"\n\nTwitter/X\n\n\"Hot take: Simple marketing > 'sophisticated' marketing. Every time.\"\n\nInstagram\n\n[Image with text: \"Simple > Sophisticated\" + story in caption]\n\nTikTok\n\n\"Y'all I need to talk about why everyone's overcomplicating their marketing...\"\n\nYouTube\n\n\"If you've been in marketing for any length of time, you've probably noticed something...\"\n\nThreads\n\n\"Something I keep coming back to: the best marketing strategies are embarrassingly simple. Here's what I mean...\"\n\nBluesky\n\n\"The complexity fetish in marketing is real. Simple strategies outperform sophisticated ones. A few observations from a decade of data:\"\n\nReddit\n\n\"I've been in marketing for 10 years and tracked my campaigns. The simple strategies consistently outperform the complex ones. Here's the data and my methodology:\"\n\nWeb Search for Algorithm Updates\n\nBefore generating content for any platform, perform a live web search to check for recent algorithm changes. This keeps the atomized content aligned with current platform behavior rather than stale playbook data.\n\nSearch Protocol\n\nFor each target platform, search for:\n\n```\n\"{platform name} algorithm update {current month} {current year}\"\n\"{platform name} algorithm changes {current year}\"\n\"{platform name} reach engagement changes {current year}\"\n```\n\nWhat to Look For\n\nNew ranking signals — Any officially announced or widely reported changes to how content is ranked\n\nFormat preference shifts — Are carousels still outperforming? Has video priority changed?\n\nReach changes — Reports of organic reach increasing or decreasing\n\nNew features — Features that affect content distribution (e.g., new post types, feed changes)\n\nPolicy changes — New content policies, monetization changes, or API restrictions\n\nHow to Apply Findings\n\nAfter searching, compare findings against the reference playbook at ./references/platform-playbook.md:\n\nIf no changes found: Proceed with playbook data. Note: \"Algorithm check: no significant changes since playbook was written.\"\n\nIf changes found: Flag them explicitly before generating:\n\n```\nAlgorithm updates detected:\n\n├── LinkedIn    No changes since playbook\n├── Twitter/X   ✓ UPDATE: Grok now weights long-form\n│               posts higher (Jan 2026 change)\n├── Instagram   ✓ UPDATE: Trial Reels get 50% more\n│               initial reach (reported Feb 2026)\n├── TikTok      No changes since playbook\n├── YouTube     No changes since playbook\n├── Threads     ✓ UPDATE: Topic tags now affect\n│               discovery feed ranking\n├── Bluesky     No changes since playbook\n└── Reddit      No changes since playbook\n\nAdjusting output for flagged platforms.\n```\n\nStaleness Warning\n\nIf the reference playbook is more than 3 months old and web search returns no results (e.g., search fails or is unavailable), warn the user:\n\n```\n┌──────────────────────────────────────────────┐\n│                                              │\n│  ✗ ALGORITHM DATA MAY BE STALE              │\n│                                              │\n│  The platform playbook was last updated      │\n│  [date] and I could not verify current       │\n│  algorithm signals via web search.           │\n│                                              │\n│  Recommendations may not reflect recent      │\n│  platform changes. Proceed with playbook     │\n│  data, but monitor performance closely.      │\n│                                              │\n└──────────────────────────────────────────────┘\n```\n\nThe Core Job\n\nTransform source content into platform-native assets that:\n\nMatch each platform's algorithm signals\n\nUse format-specific best practices\n\nInclude hooks proven to stop the scroll\n\nFeel native, not repurposed\n\nRespect brand voice with per-platform adaptation\n\nLand in organized, publishable file structure\n\nInput Types\n\nWhat Can Be Atomized\n\nSource Type\n\nBest Outputs\n\nAtomization Potential\n\nBlog Post\n\nAll platforms\n\nHigh (lots of material)\n\nNewsletter\n\nLinkedIn, Twitter, Instagram, Threads\n\nHigh\n\nPodcast Episode\n\nShort-form video, threads, carousels, Reddit\n\nVery High\n\nLong-form Video\n\nShorts, Reels, TikToks, carousels\n\nVery High\n\nWebinar/Talk\n\nAll platforms\n\nVery High\n\nCase Study\n\nLinkedIn, Twitter threads, Reddit\n\nHigh\n\nData/Research\n\nCarousels, threads, single posts, Reddit, Bluesky\n\nMedium-High\n\nFramework/Process\n\nCarousels, threads, video scripts\n\nHigh\n\nWhat to Extract\n\nFrom any source, identify:\n\nThe Core Insight — The one thing someone should remember\n\nSupporting Points — 3-7 sub-points that build the argument\n\nStories/Examples — Concrete illustrations\n\nData Points — Stats, numbers, proof\n\nContrarian Takes — Opinions that challenge conventional wisdom\n\nActionable Steps — What someone can do with this\n\nQuotable Lines — Punchy phrases that stand alone\n\nPlatform Playbooks\n\nLinkedIn\n\nAlgorithm Signals (December 2025):\n\nDwell time — How long people spend reading (still #1)\n\nGolden hour — First 60 minutes determines reach to 2nd/3rd-degree connections\n\nRelevance over recency — Mid-2025 update shows older posts (2-3 weeks) if highly relevant\n\nAuthentic engagement — AI detects engagement pods via comment velocity and patterns\n\nNative content — Posts without links get significantly more reach\n\n2025 Reality Check: Organic views down ~50%, engagement down ~25% as LinkedIn prioritizes quality over quantity. Post 2-3x/week max, not daily.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nNotes\n\nCarousel\n\n5-10 slides, 1080x1350px\n\nHighest dwell time, save-worthy\n\nText Post\n\n1,200-1,500 chars, 3-line hook\n\nDepth over frequency\n\nDocument\n\nPDF, 10-15 pages max\n\nGood for frameworks\n\nVideo\n\n30-90 seconds, captions required\n\nLower reach than text/carousels\n\nLinkedIn Carousel Template\n\nSlide 1: Hook Slide\n\n```\n[BOLD CLAIM OR QUESTION]\n\n(That challenges what they think they know)\n\nSwipe → to learn [specific outcome]\n```\n\nSlide 2-6: Content Slides\n\n```\n[NUMBER]. [POINT HEADLINE]\n\n[2-3 sentences of explanation]\n\n[Visual element or example if possible]\n```\n\nSlide 7: Summary Slide\n\n```\nQuick recap:\n\n1. [Point 1 - 5 words max]\n2. [Point 2 - 5 words max]\n3. [Point 3 - 5 words max]\n4. [Point 4 - 5 words max]\n5. [Point 5 - 5 words max]\n```\n\nFinal Slide: CTA Slide\n\n```\nFound this useful?\n\n→ Follow for more [topic]\n→ Repost to help others\n→ Save for later\n\n[Your name/handle]\n```\n\nLinkedIn Text Post Template\n\n```\n[HOOK - First line must stop the scroll]\n\n[Line break]\n\n[CONTEXT - Why this matters, 2-3 lines]\n\n[Line break]\n\nHere's what I learned:\n\n[Line break]\n\n1. [Point with brief explanation]\n\n2. [Point with brief explanation]\n\n3. [Point with brief explanation]\n\n4. [Point with brief explanation]\n\n5. [Point with brief explanation]\n\n[Line break]\n\n[TAKEAWAY - The \"so what\"]\n\n[Line break]\n\n[CTA - Question or action]\n\n---\n\n[Hashtags - 3-5 max, at the bottom]\n```\n\nLinkedIn Hook Formulas\n\nPattern 1: Contrarian Statement\n\n\"Stop [thing everyone does]. It's killing your [result].\"\n\nPattern 2: Story Hook\n\n\"Last week, I [did something]. What happened next changed how I think about [topic].\"\n\nPattern 3: List Preview\n\n\"[Number] [things] that [outcome]. (Number [X] is the one no one talks about.)\"\n\nPattern 4: Credibility + Insight\n\n\"After [impressive stat/experience], here's what I know for sure about [topic]:\"\n\nPattern 5: Question Hook\n\n\"Why do [surprising thing happen]? I finally figured it out.\"\n\nPattern 6: Bold Claim\n\n\"[Counterintuitive claim]. Here's the proof:\"\n\nTwitter/X\n\nAlgorithm Signals (December 2025):\n\nReplies — Highest weight, especially from accounts you engage with\n\nQuote tweets — 2x engagement value vs plain retweet\n\nTime spent — On tweet and clicked links\n\nProfile clicks — Curiosity driven by tweet\n\nMedia boost — Images/videos/GIFs increase visibility scores\n\nEarly engagement — First hours critical for amplification\n\n2025 Changes: Following feed now uses Grok AI for ranking (based on past interactions and topics)—no longer purely chronological. Users default to For You feed.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nSingle Tweet\n\n<100 characters optimal\n\nHighest engagement rate\n\nThread\n\n8-15 tweets\n\nBest for depth + followers\n\nQuote Tweet\n\nAdd value to original\n\n2x engagement vs retweet\n\nImage Tweet\n\n1200x675px\n\n35% more engagement\n\nTwitter Thread Template\n\nTweet 1: Hook Tweet\n\n```\n[BOLD CLAIM OR PROMISE]\n\n[What they'll learn in one line]\n\nThread:\n```\n\nTweets 2-X: Content Tweets\n\n```\n[NUMBER]. [POINT]\n\n[2-3 sentences of explanation]\n\n[Example or proof if fits]\n```\n\nFinal Tweet: Wrap + CTA\n\n```\nTL;DR:\n\n- [Point 1]\n- [Point 2]\n- [Point 3]\n- [Point 4]\n- [Point 5]\n\nIf this was useful:\n1. Follow @[handle] for more\n2. RT the first tweet\n\n[Link if relevant]\n```\n\nSingle Tweet Templates\n\nThe Insight Tweet:\n\n```\n[Counterintuitive observation about industry/topic]\n\nMost people think [X].\n\nBut [Y] is actually true because [Z].\n```\n\nThe List Tweet:\n\n```\n[Number] [things] that [outcome]:\n\n- [Item 1]\n- [Item 2]\n- [Item 3]\n- [Item 4]\n- [Item 5]\n\nWhich one hits different?\n```\n\nThe Hot Take:\n\n```\nUnpopular opinion:\n\n[Contrarian statement]\n\nHere's why: [One-line reasoning]\n```\n\nThe Question Tweet:\n\n```\n[Provocative question about industry/topic]?\n\nGenuine question. Reply with your take.\n```\n\nThe Proof Tweet:\n\n```\n[Impressive result/stat]\n\nHere's exactly how:\n\n[3-5 bullet points of method]\n```\n\nTwitter Hook Formulas\n\nPattern 1: Bold Opener\n\n\"[Thing] is dead. Here's what's replacing it:\"\n\nPattern 2: Numbers + Outcome\n\n\"I [did X] for [time period]. Here's what happened:\"\n\nPattern 3: Controversial Take\n\n\"This will piss off [group], but [claim].\"\n\nPattern 4: Curiosity Gap\n\n\"The [industry] secret no one talks about:\"\n\nPattern 5: Specific Proof\n\n\"[Specific result] in [timeframe]. No [common excuse]. Here's the playbook:\"\n\nInstagram\n\nAlgorithm Signals (December 2025):\n\nDM shares (\"sends per reach\") — Now one of the STRONGEST discovery signals\n\nSaves — Still critical for Feed and Explore\n\nWatch time & retention — For Reels, completion rate is king\n\nLikes per reach — Quality signal (not raw likes)\n\nEarly velocity — First 30-90 minutes determines push to wider audience\n\nRelationship signals — DMs, profile taps, comment history with account\n\n2025 Changes: Photos getting more support in Feed again (Adam Mosseri). Carousels expanded to 20 slides in some regions. Hashtag weighting significantly reduced. New \"Your Algorithm\" feature lets users see why they're seeing content.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nCarousel\n\n6-10 slides (up to 20), 1080x1350px\n\nHighest engagement, save-worthy\n\nReel\n\n7-15 sec (viral), 30-45 sec (tutorials)\n\nBest for discovery/reach\n\nSingle Image\n\n1080x1350px\n\nGetting more support in 2025\n\nStory\n\n1080x1920px, <15 sec\n\nBest for DM engagement\n\nInstagram Carousel Template\n\nSlide 1: Cover (The Hook)\n\n```\n[BOLD STATEMENT OR QUESTION]\n\nin [large, readable font]\n\n[Minimal design, high contrast]\n```\n\nSlide 2: The Problem/Setup\n\n```\n[Why this matters]\n\nor\n\n[What most people get wrong]\n```\n\nSlides 3-8: The Content\n\n```\n[ONE point per slide]\n\n[Large text, minimal words]\n\n[Visual hierarchy: headline + 1-2 supporting lines]\n```\n\nSlide 9: Summary (Optional)\n\n```\nQuick recap:\n\n[Point 1]\n[Point 2]\n[Point 3]\n[Point 4]\n[Point 5]\n```\n\nSlide 10: CTA\n\n```\nSave this for later\n\nFollow @[handle] for more\n\nShare with someone who needs this\n```\n\nInstagram Caption Template\n\n```\n[HOOK - First line must work in preview]\n\n.\n.\n.\n\n[BODY - The value/story/insight]\n\n[2-4 paragraphs max]\n\n[Each paragraph 2-3 sentences]\n\n---\n\nSave this for later\nShare with a friend who needs it\nDrop a comment if this resonated\n\n---\n\n#[niche hashtag] #[broader hashtag] #[topic hashtag]\n```\n\nInstagram Reel Script Template (15-30 seconds)\n\n```\n[SECONDS 0-3: HOOK]\n\"[Pattern interrupt or bold claim that stops scroll]\"\n\n[SECONDS 3-20: VALUE]\n\"Here's [what/why/how]:\nPoint one: [brief]\nPoint two: [brief]\nPoint three: [brief]\"\n\n[SECONDS 20-30: CTA]\n\"Follow for more [topic]\"\nOR\n\"Save this for later\"\nOR\n\"Send to someone who needs this\"\n```\n\nInstagram Story Sequence Template\n\nStory 1: Hook\n\n```\n[Poll or question sticker]\n\n\"Quick question...\"\n[Poll: Option A / Option B]\n```\n\nStory 2: Setup\n\n```\n\"Here's why I ask...\"\n\n[Brief context]\n```\n\nStory 3-5: Value\n\n```\n[One point per story]\n\n[Use text animation or stickers for engagement]\n```\n\nStory 6: CTA\n\n```\n\"Want the full breakdown?\"\n\n[Link sticker to content]\n\nOR\n\n\"DM me [word] for [resource]\"\n```\n\nTikTok\n\nAlgorithm Signals (December 2025):\n\nWatch time (first seconds) — Completion rate still #1, but early seconds weighted heavily\n\nRewatch rate — Multiple views = strong signal\n\nShares — Especially to DMs\n\nNiche community alignment — 2025 favors specialized audiences over broad virality\n\nContextual categorization — AI distinguishes humor, education, emotion to match interests\n\nVideo quality — Lighting, sound, editing now integrated into ranking\n\n2025 Changes: Algorithm now favors longer content (30-60+ seconds) if retention is high. Niche communities (#BookTok, etc.) get boosted over generic viral attempts. Deeper AI personalization analyzes watch duration, replays, and cross-platform habits.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nShort-form\n\n15-30 seconds\n\nHighest completion rate\n\nMedium\n\n30-60 seconds\n\nNow favored if retention is strong\n\nLong-form\n\n1-3 minutes\n\nGood for depth with engaged audiences\n\nVertical\n\n1080x1920px (9:16)\n\nRequired\n\nTikTok Script Template (15-30 seconds)\n\n```\n[HOOK - 0-3 seconds]\n\"[Visual hook + verbal hook simultaneously]\"\n\nOptions:\n- \"Stop scrolling if you [identifier]\"\n- \"POV: You just realized [insight]\"\n- \"The [industry] secret no one tells you:\"\n- \"[Controversial statement]—let me explain\"\n- \"I'm about to save you [time/money/pain]\"\n\n[BODY - 3-25 seconds]\n\"Here's the thing:\n\n[Point 1 - delivered fast]\n\n[Point 2 - keep momentum]\n\n[Point 3 - the payoff]\"\n\n[CTA - 25-30 seconds]\n\"Follow for more [topic]\"\nOR\n\"Part 2?\" [to boost comments]\nOR\n\"Save this\" [drives saves]\n```\n\nTikTok Hook Formulas\n\nPattern 1: Pattern Interrupt\n\n\"[Unexpected visual or statement that breaks scroll pattern]\"\n\nPattern 2: Identity Call-Out\n\n\"This is for my [specific group] who [specific situation]\"\n\nPattern 3: Proof First\n\n\"[Show the result immediately, then explain how]\"\n\nPattern 4: Controversy Spark\n\n\"I'm going to get hate for this but [take]\"\n\nPattern 5: Curiosity Gap\n\n\"I can't believe [industry/brand] doesn't want you to know this\"\n\nPattern 6: Tutorial Promise\n\n\"In 30 seconds I'll show you how to [specific outcome]\"\n\nTikTok Content Patterns That Work\n\nBefore/After — Show transformation immediately\n\nGreen Screen — You + content behind you (tweets, articles, data)\n\nStitch/Duet — React to trending content in your niche\n\nDay in the Life — Niche-specific (day in the life of a marketer, etc.)\n\nPOV — \"POV: You're [scenario]\" with relatable insight\n\nListicle — \"3 things [outcome]\" with fast delivery\n\nClick-through rate (CTR) — How often people click when shown your video\n\nAverage view duration & % watched — Raw watch time AND completion percentage\n\nSession impact — Does your video keep people on YouTube longer?\n\nViewer satisfaction — YouTube now uses surveys + behavior to estimate quality\n\nNegative feedback — \"Not interested,\" skips, very low retention hurt you\n\nTopical authority — Channels focused on clear topics get recommended more\n\n2025 Changes: AI-driven hyper-personalization (device, time of day, habits). Older evergreen videos get revived when topics trend again. Stronger emphasis on authority, depth, and \"entity-rich\" content (aligned with Google Search updates).\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nShorts\n\n10-35 sec (discovery), up to 60 sec\n\nHighest reach, lower depth\n\nLong-form\n\n8-12 minutes (sweet spot)\n\nBest for monetization + depth\n\nThumbnail\n\n1280x720px\n\nCTR target: 4-10% (Home), 6-12% strong\n\nYouTube Shorts Script Template\n\n```\n[HOOK - 0-2 seconds]\n\"[Immediate value promise or pattern interrupt]\"\n\nExamples:\n- \"Here's why [common belief] is wrong\"\n- \"[Number] second [topic] lesson\"\n- \"The [industry] hack that changed everything\"\n\n[BODY - 2-50 seconds]\n[Deliver value fast]\n\n[Each point: 5-10 seconds max]\n\n[Keep visual movement—don't stand still]\n\n[CTA - 50-60 seconds]\n\"Subscribe for more [topic]\"\nOR\n\"Full video on my channel\"\nOR\nEnd abruptly (drives rewatch for missed content)\n```\n\nYouTube Long-Form Framework (HIVES)\n\nH - Hook (0-30 seconds)\n\n```\n[Pattern interrupt or bold claim]\n[Quick credibility if needed]\n[Preview of what they'll learn]\n\"By the end of this video, you'll know exactly how to [outcome]\"\n```\n\nI - Intro (30 seconds - 1 minute)\n\n```\n[Brief context on why this matters]\n[Who this is for]\n[What you'll cover]\n\"Let's dive in\"\n```\n\nV - Value (Main content)\n\n```\n[Deliver on the promise]\n[Clear sections with verbal signposting]\n\"First... Second... Third...\"\n[Examples and proof for each point]\n```\n\nE - Engagement Prompts (Throughout)\n\n```\n[Every 2-3 minutes, insert:]\n\"Let me know in the comments if [question]\"\n\"Hit like if [relatable statement]\"\n\"If you're finding this useful, subscribe\"\n```\n\nS - Strong CTA (Final 30 seconds)\n\n```\n[Summarize key points]\n[Clear next action]\n\"If you want to go deeper on [topic], watch this video next\"\n[End screen with subscribe + related video]\n```\n\nYouTube Thumbnail + Title Patterns\n\nThumbnail Principles:\n\n3 elements max (face, text, object)\n\nHigh contrast colors\n\nReadable at small size\n\nEmotion on face (if showing face)\n\nCuriosity gap (show outcome, not process)\n\nTitle Formulas:\n\nPattern\n\nExample\n\nHow I [result]\n\n\"How I Built a 6-Figure Newsletter in 8 Months\"\n\n[Number] [Things] That [Outcome]\n\n\"7 LinkedIn Mistakes Killing Your Reach\"\n\nWhy [Thing] Doesn't Work\n\n\"Why Your Content Strategy Isn't Working\"\n\nThe [Adjective] [Thing]\n\n\"The Boring Marketing Strategy That Actually Works\"\n\nI [Did X] For [Time]. Here's What Happened\n\n\"I Posted Daily for 90 Days. Here's What Happened\"\n\n[Year] Guide to [Topic]\n\n\"2026 Guide to Growing on LinkedIn\"\n\n[Thing] vs [Thing]\n\n\"Threads vs Twitter: Which One Should You Use?\"\n\nThreads\n\nAlgorithm Signals (February 2026):\n\nReply depth — Multi-reply conversations signal high quality\n\nReshares — Primary amplification mechanism\n\nQuote-posts — Commentary on reshares significantly boosts reach\n\nCross-graph engagement — Engagement from outside your IG follower graph = broader appeal\n\nTopical relevance — Posts matching trending topics get pushed to discovery\n\nInstagram relationship signals — DMs, follows, and interactions on IG carry over\n\nPlatform characteristics:\n\n500 character limit per post\n\nUp to 10 images or one 5-minute video per post\n\nNo hashtags initially; limited topic tag system\n\nFediverse integration (ActivityPub) — visible on Mastodon\n\nNo DMs — engagement is public only\n\nNo ads (yet) — organic reach is high\n\nCurrent Opportunity: Lower competition than Twitter/X. Instagram cross-posting drives initial distribution. Text-forward format favors thoughtful, opinion-led content. Reply culture is more civil and constructive.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nSingle Post\n\n200-400 chars\n\nHighest engagement\n\nMini-Thread\n\n3-5 posts\n\nGood for depth\n\nQuote-Post\n\nYour take + reshare\n\nHigh amplification\n\nImage Post\n\n1080x1350px\n\nGets attention in text feed\n\nThreads Post Templates\n\nThe Conversational Take:\n\n```\n[Opinion or observation in plain language]\n\nI've been thinking about this because [context].\n\nThe thing nobody mentions: [insight].\n\nWhat's your experience?\n```\n\nThe Mini-Thread:\n\n```\nPost 1: [Bold claim or observation]\n\nPost 2: Here's what I mean:\n[Supporting point with example]\n\nPost 3: And the part nobody talks about:\n[Deeper insight]\n\nPost 4: Bottom line: [takeaway]\n```\n\nThe Quote-Post Commentary:\n\n```\n[Reshare someone else's post]\n\nThis is underrated. Here's why:\n[Your take in 2-3 sentences]\n```\n\nThreads Hook Formulas\n\nPattern 1: Casual Insight\n\n\"Something I've noticed about [topic] that I can't stop thinking about:\"\n\nPattern 2: Friendly Disagreement\n\n\"I love [person/brand] but I think they're wrong about [thing]. Here's my take:\"\n\nPattern 3: Behind the Scenes\n\n\"Okay honest question for [group]: does anyone else [relatable thing]?\"\n\nPattern 4: IG Cross-Reference\n\n\"I posted about this on IG but want to go deeper here...\"\n\nBluesky\n\nAlgorithm Signals (February 2026):\n\nLikes — Basic engagement signal across all feed algorithms\n\nReposts — Amplification to follower network\n\nReply chains — Deep conversations surface in algorithmic feeds\n\nCustom feed subscriptions — Users opt into topic feeds that curate content\n\nLabeler signals — Community moderators can surface or suppress content\n\nRecency — Chronological timeline still the default for many users\n\nPlatform characteristics:\n\n300 character limit per post\n\nDecentralized (AT Protocol) — users can self-host\n\nNo advertising — purely organic distribution\n\nCustom feeds are the killer feature: curated algorithmic feeds anyone can create\n\nGrowing among tech, media, journalism, and academic communities\n\nCurrent Opportunity: Smaller but highly engaged and educated audience. Disproportionately tech-savvy and media-literate. Strong text culture — thoughtful writing outperforms hot takes. Custom feeds let you target niche audiences with precision.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nSingle Post\n\n150-280 chars\n\nConcise, substantive\n\nThread\n\n3-7 posts\n\nGood for detailed takes\n\nLink Post\n\nContext + link\n\nHigher engagement than bare links\n\nImage Post\n\n1200x675px\n\nBreaks up text-heavy feeds\n\nBluesky Post Templates\n\nThe Thoughtful Observation:\n\n```\n[Nuanced take on industry topic]\n\nThe thing that gets lost in the discourse:\n[2-3 sentences of substance]\n```\n\nThe Link Post:\n\n```\n[Context for why this matters]\n\n[Link to article/resource]\n\nKey takeaway: [one-line summary]\n```\n\nThe Community Question:\n\n```\nGenuine question for [group]:\n\n[Specific, thoughtful question]\n\nI've been [context for why you're asking].\nCurious what others have experienced.\n```\n\nBluesky Hook Formulas\n\nPattern 1: Informed Take\n\n\"[Topic] is more nuanced than people realize. Here's what the data actually shows:\"\n\nPattern 2: Experience Report\n\n\"I've been [doing X] for [time]. Here's what surprised me:\"\n\nPattern 3: Useful Curation\n\n\"Best [resources/tools/articles] I found this week on [topic]:\"\n\nPattern 4: Platform Meta\n\n\"One thing I appreciate about the conversation here vs other platforms:\"\n\nReddit\n\nAlgorithm Signals (February 2026):\n\nUpvote/downvote ratio — Net karma determines post ranking\n\nVelocity of upvotes — Fast upvotes in first hour critical for reaching Hot\n\nComment count and depth — Discussion depth is a strong engagement signal\n\nSubreddit-specific norms — Each community has rules, culture, moderators\n\nAccount age and karma — Newer/low-karma accounts face restrictions\n\nAward signals — Gilded/awarded posts get visibility boosts\n\nPlatform characteristics:\n\nPseudonymous by default — personal branding secondary to content quality\n\nSubreddit-specific audiences with strict community rules\n\nSelf-promotion heavily penalized — value-first or get removed\n\nLong-form text posts perform well in discussion subreddits\n\nComments often drive more value than original post\n\nGoogle now surfaces Reddit content prominently in search results\n\nCurrent Opportunity: Google's \"Reddit results\" feature makes subreddit content discoverable in search. High-trust environment for authentic expertise. Longer shelf life than social posts. Strong for B2B thought leadership in niche subreddits.\n\nOptimal Specs:\n\nFormat\n\nSpecs\n\nPerformance\n\nText Post\n\n500-2000 words, detailed\n\nHighest engagement\n\nLink Post\n\nTitle + URL\n\nGood for resource sharing\n\nAMA\n\nQ&A format, 2-3 hours active\n\nBest for thought leadership\n\nComment\n\n100-500 words, specific\n\nOften more valuable than posts\n\nReddit Content Templates\n\nThe Value Post:\n\n```\nTitle: [Specific, descriptive title — no clickbait]\n\nBody:\n[Context: who you are and why you're qualified]\n\n[The actual value — detailed, specific, no fluff]\n\n[Step-by-step breakdown if applicable]\n\n[Disclaimer if relevant: \"I work at X\" for transparency]\n\nEdit: [Respond to common questions in edits]\n```\n\nThe AMA Strategy:\n\n```\nTitle: I'm [credentials]. I [impressive/interesting thing]. AMA.\n\nBody:\n[Brief bio — 3-4 sentences]\n[What you can answer questions about]\n[Proof/verification]\n\n[Spend 2-3 hours answering thoughtfully]\n```\n\nThe Comment Strategy:\n\n```\n[Find trending posts in your niche subreddits]\n[Add genuinely useful commentary]\n[Share specific experience or data]\n[Never link to your own content unless asked]\n```\n\nReddit-Specific Rules\n\nRead the subreddit rules before posting — Every subreddit has unique rules\n\nNo overt self-promotion — The 90/10 rule: 90% value, 10% self-reference\n\nBe transparent — Disclose affiliations or get banned\n\nLong-form wins — Detailed, well-structured posts outperform short ones\n\nEngage in comments — The OP should stay active in discussion\n\nTiming matters — Post when your target subreddit is most active\n\nKey Subreddits for Marketing Content\n\nSubreddit\n\nAudience\n\nBest Content Type\n\nr/marketing\n\nMarketing professionals\n\nStrategy, case studies\n\nr/entrepreneur\n\nFounders, solopreneurs\n\nGrowth stories, tactics\n\nr/startups\n\nStartup founders\n\nGrowth hacking, lessons\n\nr/smallbusiness\n\nSMB owners\n\nPractical advice, tools\n\nr/SaaS\n\nSaaS founders\n\nProduct marketing, growth\n\nr/content_marketing\n\nContent marketers\n\nDistribution, SEO\n\nr/socialmedia\n\nSocial media managers\n\nPlatform strategies\n\nr/copywriting\n\nCopywriters\n\nTechnique, critique\n\nThe Atomization Workflow\n\nStep 1: Extract\n\nFrom your source content, pull out:\n\n```\nCORE INSIGHT:\n[One sentence that captures the main point]\n\nSUPPORTING POINTS:\n1. [Point + brief explanation]\n2. [Point + brief explanation]\n3. [Point + brief explanation]\n4. [Point + brief explanation]\n5. [Point + brief explanation]\n\nSTORIES/EXAMPLES:\n- [Story 1]\n- [Story 2]\n\nDATA/PROOF:\n- [Stat 1]\n- [Stat 2]\n\nQUOTABLE LINES:\n- \"[Quote 1]\"\n- \"[Quote 2]\"\n\nCONTRARIAN TAKES:\n- [Take 1]\n- [Take 2]\n```\n\nStep 2: Search for Algorithm Updates\n\nBefore mapping to platforms, run the web search protocol (see above). Flag any changes that affect format choices or hook strategy.\n\nStep 3: Load Brand Voice + Platform Adaptation\n\nIf voice profile exists, load it and apply the platform adaptation table. Each platform version of the content should feel like the same person speaking in a different room.\n\nStep 4: Map to Platforms\n\nContent Element\n\nBest Platforms\n\nBest Formats\n\nCore insight\n\nAll\n\nSingle posts, hooks\n\nSupporting points (together)\n\nLinkedIn, Twitter, Threads\n\nCarousel, thread, mini-thread\n\nIndividual points\n\nAll\n\nSingle posts\n\nStories\n\nInstagram, TikTok, Threads\n\nReels, Stories, conversational posts\n\nData points\n\nLinkedIn, Twitter, Bluesky, Reddit\n\nImage posts, carousels, detailed posts\n\nQuotable lines\n\nTwitter, Instagram, Bluesky\n\nQuote graphics\n\nContrarian takes\n\nTwitter, TikTok, Threads, Reddit\n\nSingle tweets, video hooks, value posts\n\nStep 5: Transform\n\nFor each platform, apply:\n\nFormat — Use the templates above\n\nHook — Platform-specific hook formula\n\nLength — Match platform norms\n\nCTA — Platform-appropriate action\n\nVoice — Adjust per platform adaptation table\n\nStep 6: Sequence\n\nOptimal posting sequence:\n\nLinkedIn carousel — Day 1 (longest shelf life)\n\nTwitter thread — Day 1-2 (good for discussion)\n\nThreads mini-thread — Day 2 (conversational take)\n\nInstagram carousel — Day 2-3 (repurpose LinkedIn design)\n\nBluesky post — Day 3 (substantive angle)\n\nTikTok/Reel — Day 3-4 (needs video production)\n\nYouTube Short — Day 4-5 (can repurpose TikTok)\n\nReddit value post — Day 5-7 (detailed, value-first version)\n\nSingle posts — Ongoing (extract individual points)\n\nPer-Platform File Output\n\nEvery atomization writes content to organized directories. The structure ensures each platform's content is easy to find, review, and publish.\n\nDirectory Structure\n\n```\n./campaigns/{source-slug}/\n  brief.md                    <- Extraction summary\n  social/\n    linkedin/\n      carousel.md             <- Slide-by-slide content\n      text-post-01.md         <- First text post\n      text-post-02.md         <- Second text post\n    twitter/\n      thread.md               <- Full thread\n      single-01.md            <- Standalone tweet 1\n      single-02.md            <- Standalone tweet 2\n      single-03.md            <- Standalone tweet 3\n    instagram/\n      carousel.md             <- Slide content + caption\n      carousel-02.md          <- Second carousel variant\n      reel-script.md          <- Reel script with timing\n      story-sequence.md       <- Story sequence\n    tiktok/\n      script-01.md            <- First TikTok script\n      script-02.md            <- Second TikTok script\n    youtube/\n      short-script.md         <- YouTube Short script\n      long-form-outline.md    <- Long-form video outline (if applicable)\n    threads/\n      post-01.md              <- Conversational take\n      mini-thread.md          <- Multi-post thread\n    bluesky/\n      post-01.md              <- Substantive post\n      thread.md               <- Thread (if applicable)\n    reddit/\n      value-post.md           <- Detailed subreddit post\n      comment-strategy.md     <- Key threads to comment on\n  schedule.md                 <- Content calendar with dates and times\n```\n\nSource Slug Convention\n\nThe source slug is derived from the source content title:\n\nLowercase, kebab-case\n\nMax 40 characters\n\nExample: \"5 Pricing Mistakes That Kill SaaS Growth\" becomes 5-pricing-mistakes-saas-growth\n\nFile Header Format\n\nEvery content file includes a consistent header:\n\n```\n---\nplatform: linkedin\nformat: carousel\nsource: \"5 Pricing Mistakes That Kill SaaS Growth\"\ncreated: 2026-02-16\nstatus: draft\nrecommended_post_time: \"Tuesday 8:00 AM EST\"\n---\n```\n\nOutput Confirmation\n\nAfter writing all files, display the tree:\n\n```\nFILES SAVED\n\n./campaigns/5-pricing-mistakes-saas-growth/\n├── brief.md                        ✓\n├── social/\n│   ├── linkedin/\n│   │   ├── carousel.md             ✓\n│   │   ├── text-post-01.md         ✓\n│   │   └── text-post-02.md         ✓\n│   ├── twitter/\n│   │   ├── thread.md               ✓\n│   │   ├── single-01.md            ✓\n│   │   ├── single-02.md            ✓\n│   │   └── single-03.md            ✓\n│   ├── instagram/\n│   │   ├── carousel.md             ✓\n│   │   └── reel-script.md          ✓\n│   ├── tiktok/\n│   │   ├── script-01.md            ✓\n│   │   └── script-02.md            ✓\n│   ├── youtube/\n│   │   └── short-script.md         ✓\n│   ├── threads/\n│   │   ├── post-01.md              ✓\n│   │   └── mini-thread.md          ✓\n│   ├── bluesky/\n│   │   └── post-01.md              ✓\n│   └── reddit/\n│       └── value-post.md           ✓\n└── schedule.md                     ✓\n\n./brand/assets.md                   ✓ (16 entries added)\n```\n\nScheduling Integration\n\nDetection Protocol\n\nOn invocation, check for scheduling tool availability:\n\nCheck ./brand/stack.md for connected scheduling tools\n\nCheck .env for API keys:\n\nBUFFER_ACCESS_TOKEN — Buffer\n\nHOOTSUITE_API_KEY — Hootsuite\n\nLATER_API_KEY — Later\n\nSPROUT_API_KEY — Sprout Social\n\nIf Scheduler Detected\n\nWhen a scheduling tool API key is found:\n\n```\nScheduling detected:\n\n├── Buffer             ✓ connected\n│   ├── LinkedIn       ✓ @handle linked\n│   ├── Twitter/X      ✓ @handle linked\n│   ├── Instagram      ✓ @handle linked\n│   └── Threads        ○ not available via Buffer\n├── Connected accounts 3 of 8 platforms\n└── Unschedulable      Threads, Bluesky, Reddit, TikTok, YouTube\n\nWould you like me to:\n① Schedule all compatible posts via Buffer\n② Output with recommended times only\n③ Schedule some, manual for others\n```\n\nIf the user selects scheduling:\n\nUse the scheduling tool's API to queue posts\n\nSet post times based on platform best practices and any learnings data\n\nConfirm each scheduled post with platform, time, and preview\n\nNote which platforms require manual posting\n\nIf No Scheduler Detected\n\nInclude recommended post times in every content file and in the schedule overview:\n\n```\nRECOMMENDED POST TIMES\n\nPlatform         Best Time           Timezone\n──────────────────────────────────────────────\nLinkedIn         Tue/Thu 8-10 AM     User local\nTwitter/X        Mon-Fri 12-1 PM    User local\nInstagram        Mon/Wed/Fri 11 AM  User local\nTikTok           Tue/Thu 7-9 PM     User local\nYouTube          Sat 9-11 AM        User local\nThreads          Daily 9-11 AM      User local\nBluesky          Weekdays 10-12 PM  User local\nReddit           Mon/Wed 9 AM       EST\n\nNote: These are general best practices. Run\n/content-atomizer a few times and share your\nanalytics to build personalized timing data.\n```\n\nSuggest adding a scheduler:\n\n```\n┌──────────────────────────────────────────────┐\n│                                              │\n│  ○ NO SCHEDULER DETECTED                    │\n│                                              │\n│  Content saved with recommended post times.  │\n│  Connect a scheduling tool for one-click     │\n│  publishing:                                 │\n│                                              │\n│  → Buffer      Add BUFFER_ACCESS_TOKEN       │\n│                to .env                       │\n│  → Hootsuite   Add HOOTSUITE_API_KEY         │\n│                to .env                       │\n│                                              │\n│  Run /start-here to configure.               │\n│                                              │\n└──────────────────────────────────────────────┘\n```\n\nContent Calendar Mode\n\nWhen the user requests a content calendar (trigger phrases: \"create content calendar from this,\" \"generate a week of posts from this,\" \"schedule this across platforms\"), generate a full week's posting schedule.\n\nCalendar Generation Process\n\nExtract all atomizable elements from the source\n\nSearch for algorithm updates on all target platforms\n\nLoad brand voice and platform adaptation\n\nMap content to optimal platform-day-format combinations\n\nGenerate all content pieces\n\nAssign specific dates and times\n\nWrite all files plus a master schedule\n\nCalendar Output Format\n\nThe master schedule.md file contains the full week view:\n\n```\n---\nsource: \"5 Pricing Mistakes That Kill SaaS Growth\"\ncalendar_start: 2026-02-17\ncalendar_end: 2026-02-23\nplatforms: [linkedin, twitter, instagram, tiktok, youtube, threads, bluesky, reddit]\ntotal_posts: 22\n---\n\n# Content Calendar: 5 Pricing Mistakes\n\nSource: \"5 Pricing Mistakes That Kill SaaS Growth\"\nWeek of Feb 17-23, 2026\n\nMONDAY FEB 17\n\n  08:00 AM  LinkedIn     carousel.md\n            \"5 pricing mistakes killing your SaaS\"\n            8 slides, educational carousel\n\n  12:00 PM  Twitter/X    thread.md\n            \"I've seen 100+ SaaS companies price wrong\"\n            7-tweet thread\n\n  09:00 AM  Threads      post-01.md\n            \"Something about SaaS pricing nobody talks about\"\n            Conversational take\n\n──────────────────────────────────────────────\n\nTUESDAY FEB 18\n\n  09:00 AM  LinkedIn     text-post-01.md\n            Deep dive on mistake #1 with personal story\n\n  01:00 PM  Twitter/X    single-01.md\n            Just mistake #3 as hot take\n\n  11:00 AM  Instagram    carousel.md\n            Visual version of LinkedIn carousel\n\n  10:00 AM  Bluesky      post-01.md\n            Data-driven pricing observation\n\n──────────────────────────────────────────────\n\nWEDNESDAY FEB 19\n\n  07:00 PM  TikTok       script-01.md\n            \"Stop making these pricing mistakes\"\n            20-sec hot take style\n\n  12:00 PM  Twitter/X    single-02.md\n            Quotable line from the article\n\n  09:00 AM  Reddit       value-post.md\n            Detailed breakdown in r/SaaS\n            \"I analyzed 100 SaaS pricing pages...\"\n\n──────────────────────────────────────────────\n\nTHURSDAY FEB 20\n\n  08:00 AM  LinkedIn     text-post-02.md\n            Framework post: \"The 3-tier test\"\n\n  07:00 PM  TikTok       script-02.md\n            \"The pricing mistake that cost me $50k\"\n            30-sec story format\n\n  11:00 AM  Instagram    reel-script.md\n            30-sec pricing mistakes Reel\n\n  10:00 AM  Threads      mini-thread.md\n            4-post deep dive on pricing psychology\n\n──────────────────────────────────────────────\n\nFRIDAY FEB 21\n\n  01:00 PM  Twitter/X    single-03.md\n            \"The best SaaS pricing is boring\"\n\n  11:00 AM  Instagram    story-sequence.md\n            Poll: \"What's your pricing model?\"\n\n──────────────────────────────────────────────\n\nSATURDAY FEB 22\n\n  09:00 AM  YouTube      short-script.md\n            45-sec: All 5 mistakes, rapid fire\n\n  11:00 AM  Instagram    carousel-02.md\n            \"How to fix your SaaS pricing\"\n\n──────────────────────────────────────────────\n\nSUNDAY FEB 23\n\n  (Rest day — or use for engagement/replies)\n\n──────────────────────────────────────────────\n\nSUMMARY\n\nTotal posts:  22\nPlatforms:    8\nUnique pieces: 16 (some adapted across platforms)\nCalendar file: ./campaigns/5-pricing-mistakes-saas-growth/schedule.md\n```\n\nCalendar Customization\n\nIf the user specifies preferences, honor them:\n\n\"Only LinkedIn and Twitter\" — Generate for those platforms only\n\n\"3 posts per day max\" — Cap daily output\n\n\"No weekends\" — Skip Saturday and Sunday\n\n\"Focus on video\" — Prioritize TikTok, Reels, Shorts\n\n\"I want 2 weeks\" — Extend the calendar and remix content angles\n\nAnti-Patterns: What Not to Do\n\nDon't:\n\nCopy-paste across platforms\n\nEach platform has different norms\n\nCross-posted content performs 40-60% worse\n\nUse the same hook everywhere\n\nLinkedIn hooks are not TikTok hooks\n\nAdjust energy and format per platform\n\nIgnore platform-native features\n\nNo hashtags on LinkedIn carousels\n\nAlways use captions on video\n\nInstagram needs visual-first thinking\n\nPost everything at once\n\nStagger across days/weeks\n\nGives each piece room to perform\n\nForget the CTA\n\nEvery platform piece needs a clear next action\n\nBut make it platform-appropriate\n\nTreat Threads like Twitter/X\n\nThe cultures are different\n\nThreads rewards conversation, not broadcasting\n\nSelf-promote on Reddit\n\nValue first, always\n\nDisclose affiliations transparently\n\nUse Twitter tone on Bluesky\n\nBluesky rewards substance and nuance\n\nHot takes without depth get ignored\n\nDo:\n\nLead with the best hook per platform\n\nAdapt length to platform norms\n\nUse native formatting (threads, carousels, etc.)\n\nFront-load value (especially for video)\n\nCreate platform-specific visuals when possible\n\nAdjust voice using the platform adaptation table\n\nCheck algorithm updates before generating\n\nWrite files to organized per-platform directories\n\nTransformation Examples\n\nExample: Blog Post to Multi-Platform\n\nSource: 2,000-word blog post on \"5 Pricing Mistakes That Kill SaaS Growth\"\n\nAtomization:\n\nPlatform\n\nFormat\n\nContent\n\nLinkedIn\n\nCarousel\n\n8 slides: Hook + 5 mistakes + recap + CTA\n\nLinkedIn\n\nText Post\n\nDeep dive on mistake #1 with personal story\n\nTwitter\n\nThread\n\n7 tweets: Hook + 5 mistakes + wrap\n\nTwitter\n\nSingle\n\nJust mistake #3 (most contrarian) as hot take\n\nInstagram\n\nCarousel\n\nVisual version of LinkedIn carousel\n\nInstagram\n\nReel\n\n30-sec: \"Stop making these pricing mistakes\"\n\nTikTok\n\nVideo\n\n20-sec: Most controversial mistake, hot take style\n\nYouTube Short\n\nVideo\n\n45-sec: All 5 mistakes, rapid fire\n\nThreads\n\nMini-Thread\n\n4-post conversational take on pricing psychology\n\nBluesky\n\nPost\n\nData-driven observation about pricing patterns\n\nReddit\n\nValue Post\n\nDetailed breakdown with methodology in r/SaaS\n\nExample: Podcast Episode to Multi-Platform\n\nSource: 45-minute podcast interview with actionable insights\n\nAtomization:\n\nPlatform\n\nFormat\n\nContent\n\nLinkedIn\n\nText Post\n\nBest quote + context + your take\n\nLinkedIn\n\nCarousel\n\nKey framework from interview\n\nTwitter\n\nThread\n\n10 best insights from the episode\n\nTwitter\n\nSingle\n\nBest quote as standalone insight\n\nInstagram\n\nCarousel\n\nVisual quotes from guest\n\nInstagram\n\nReel\n\nBest 30-second clip with captions\n\nTikTok\n\nVideo\n\nSpiciest take from interview\n\nYouTube Short\n\nVideo\n\nBest insight with visual hook\n\nYouTube\n\nLong-form\n\nFull episode or highlights compilation\n\nThreads\n\nPost\n\nGuest's most surprising insight + your reaction\n\nBluesky\n\nPost\n\nKey takeaway + link to full episode\n\nReddit\n\nAMA follow-up\n\n\"I just interviewed [guest] about [topic]. Key learnings:\"\n\nPlatform Voice Adjustments\n\nThe same insight needs different energy per platform:\n\nPlatform\n\nVoice\n\nExample (same insight)\n\nLinkedIn\n\nProfessional, thoughtful\n\n\"After 10 years in marketing, I've learned that simplicity beats complexity. Here's why:\"\n\nTwitter\n\nPunchy, direct\n\n\"Hot take: Simple marketing > 'sophisticated' marketing. Every time.\"\n\nInstagram\n\nVisual, inspirational\n\n[Image with text: \"Simple > Sophisticated\" + story in caption]\n\nTikTok\n\nCasual, energetic\n\n\"Y'all I need to talk about why everyone's overcomplicating their marketing...\"\n\nYouTube\n\nConversational, thorough\n\n\"If you've been in marketing for any length of time, you've probably noticed something...\"\n\nThreads\n\nWarm, conversational\n\n\"Something I keep coming back to: the best marketing strategies are embarrassingly simple.\"\n\nBluesky\n\nSubstantive, measured\n\n\"The complexity fetish in marketing is real. Simple strategies outperform sophisticated ones consistently.\"\n\nReddit\n\nDetailed, transparent\n\n\"I've been in marketing for 10 years. Here's the data on simple vs complex strategies:\"\n\nQuick Reference: Platform Specs (February 2026)\n\nPlatform\n\nOptimal Length\n\nBest Format\n\nHook Window\n\nTop Signal\n\nLinkedIn\n\n1,200-1,500 chars\n\nCarousel\n\nFirst 3 lines\n\nDwell time + topic authority\n\nTwitter/X\n\n<100 chars (single)\n\nThread (8-15)\n\nFirst tweet\n\nReplies + early engagement\n\nInstagram\n\n6-10 slides\n\nCarousel\n\nFirst slide\n\nDM shares (\"sends per reach\")\n\nTikTok\n\n30-60 seconds (if retention high)\n\nShort video\n\nFirst 3 seconds\n\nCompletion + niche alignment\n\nYouTube (Shorts)\n\n10-35 seconds\n\nVertical video\n\nFirst 2 seconds\n\nCompletion rate\n\nYouTube (Long)\n\n8-12 minutes\n\nHorizontal\n\nFirst 30 seconds\n\nSatisfaction + session time\n\nThreads\n\n200-400 chars\n\nSingle post / mini-thread\n\nFirst post\n\nReply depth + reshares\n\nBluesky\n\n150-280 chars\n\nSingle post\n\nFirst line\n\nLikes + custom feed placement\n\nReddit\n\n500-2000 words\n\nText post\n\nTitle + first paragraph\n\nUpvote velocity + comment depth\n\nThe Test\n\nGood atomization means:\n\nEach piece stands alone — Makes sense without the source\n\nEach piece feels native — Doesn't feel \"repurposed\"\n\nHooks match the platform — Right energy, right format\n\nValue is front-loaded — Best stuff first\n\nCTAs are appropriate — Platform-native actions\n\nQuality over quantity — 5 great pieces > 15 mediocre ones\n\nVoice adapts per platform — Same person, different room\n\nFiles are organized — Per-platform directories, ready to publish\n\nFeedback Collection\n\nAfter delivering atomized content, collect feedback per the brand memory protocol:\n\n```\nHow did these perform?\n\na) Great — published as-is across platforms\nb) Good — minor edits on some platforms\nc) Rewrote significantly for some platforms\nd) Haven't published yet\n\n(You can answer later. Tell me which platforms\nworked best and I'll optimize for those next time.)\n```\n\nProcessing feedback:\n\nIf (a): Log to learnings.md with platform-specific notes\n\nIf (b): Ask which platforms needed edits and what changed. Log platform-specific insights.\n\nIf (c): Ask for details. If a platform consistently needs rewrites, the adaptation table may need tuning.\n\nIf (d): Note it. Remind on next run.\n\nPlatform-specific feedback is especially valuable. Log entries like:\n\n[2026-02-16] [/content-atomizer] LinkedIn carousels shipped as-is. Twitter thread needed punchier hooks. Voice profile may be too formal for X.\n\n[2026-02-16] [/content-atomizer] Reddit post in r/SaaS got 200+ upvotes. Detailed breakdown format works. Keep using \"I analyzed X\" hook pattern.\n\nHow This Connects to Other Skills\n\nInput from:\n\nseo-content — Blog posts to atomize\n\nnewsletter — Newsletter editions to atomize\n\ndirect-response-copy — Landing page insights to distribute\n\nbrand-voice — Ensures consistent voice across platforms\n\ncreative — Visual assets for carousels, thumbnails, social graphics\n\nOutput to:\n\ncreative — Request visual assets for carousel slides, thumbnails\n\nbrand/assets.md — Register all created content\n\nbrand/learnings.md — Log platform performance data\n\nThe flow:\n\nCreate source content (blog, newsletter, video)\n\ncontent-atomizer transforms into platform pieces\n\nEach piece drives back to source or offer\n\nCollect feedback on platform performance\n\nLearnings feed into next atomization\n\nRepeat with next piece of source content\n\nWhat's Next After Atomization\n\nAfter generating atomized content, suggest next steps:\n\nDetailed breakdowns, creator examples, and tested patterns for each platform. Study these to understand what actually works.\n\nLinkedIn Deep Dive\n\nThe Algorithm (December 2025)\n\nLinkedIn uses a three-step process: quality filtering (spam/low/high classification), engagement testing (initial audience sample in first hour), and network/relevance ranking based on user interests and poster expertise.\n\nPriority signals:\n\nDwell Time — How long someone spends reading your post (still #1)\n\nTopic Authority — Consistent niche posting builds algorithmic trust over time\n\nAuthentic Engagement — AI detects engagement pods via comment velocity, patterns, and semantics\n\nRelevance Over Recency — Mid-2025 update shows older posts (2-3 weeks) if highly relevant to user\n\nNative Content — Posts without external links get significantly more reach\n\nThe Golden Hour: First 60 minutes determines whether your post reaches 2nd/3rd-degree connections. Strong early engagement = exponential reach.\n\n2025 Reality: Organic views down ~50%, engagement down ~25%, follower growth down ~59% as LinkedIn prioritizes quality, relevance, and authentic expertise over volume.\n\nCarousel Mechanics\n\nWhy carousels work:\n\nForce longer dwell time (each swipe = more time on post)\n\nEducational content performs best on LinkedIn\n\nSave-worthy = algorithm gold\n\nCan be repurposed to Instagram with minor tweaks\n\nOptimal carousel structure:\n\nSlide\n\nPurpose\n\nDesign Notes\n\n1\n\nHook\n\nBold text, minimal design, creates curiosity\n\n2\n\nSetup\n\nWhy this matters or what's wrong\n\n3-7\n\nContent\n\nOne point per slide, readable at small size\n\n8\n\nSummary\n\nQuick reference version\n\n9\n\nCTA\n\nSave, follow, repost\n\nDesign specs:\n\n1080x1350px (4:5 ratio) — Takes up maximum feed space\n\nMax 10 slides per carousel\n\nFont size: Minimum 24pt for body, 40pt+ for headlines\n\nHigh contrast (dark text on light, or vice versa)\n\nConsistent design system across slides\n\nTop LinkedIn Creators to Study\n\nJustin Welsh (@justinwelsh)\n\nFormat: Text posts, carousels, simple wisdom\n\nHook style: Personal observation → lesson\n\nExample: \"I've made $5M as a solopreneur. Here's what most people get wrong about building online...\"\n\nWhat to learn: Consistency, simple formats, credibility stacking\n\nSahil Bloom (@sahaborting)\n\nFormat: Frameworks, life lessons, carousels\n\nHook style: Philosophical observation → framework\n\nExample: \"The most successful people I know all share one trait...\"\n\nWhat to learn: Framework creation, reflection prompts\n\nLara Acosta (@laraacosta)\n\nFormat: Carousels, text posts on personal branding\n\nHook style: Contrarian take → proof\n\nExample: \"Stop posting 'value content' on LinkedIn. Here's why...\"\n\nWhat to learn: Visual carousel design, contrarian positioning\n\nJasmin Alic (@jasmin-alic)\n\nFormat: Text posts with strong opinions\n\nHook style: Bold claim → breakdown\n\nExample: \"LinkedIn is not dying. Your content is.\"\n\nWhat to learn: Direct hooks, opinion-led content\n\nLinkedIn Hook Examples (Tested)\n\nHooks that drove 1M+ impressions:\n\n\"I spent 10 years building the wrong career. Here's what I wish I knew at 25:\"\n\n\"The lie about 'working hard' that nobody talks about:\"\n\n\"I've reviewed 500+ LinkedIn profiles this year. The same 5 mistakes keep appearing:\"\n\n\"Unpopular opinion: Your morning routine doesn't matter. Here's what does:\"\n\n\"I made $0 for 2 years. Then everything changed. Here's the shift:\"\n\nHook structures:\n\nPersonal failure → lesson\n\n\"I got fired in 2019. Best thing that ever happened. Here's why:\"\n\nContrarian + proof\n\n\"I stopped [common practice]. Results: [outcome]. Here's what I do instead:\"\n\nCredibility + insight\n\n\"After [impressive stat], I've noticed the top [role] all do this:\"\n\nBold prediction\n\n\"[Industry] is about to change forever. Here's what's coming:\"\n\nQuestion + promise\n\n\"Why do some [roles] grow fast while others stay stuck? I finally figured it out:\"\n\nTwitter/X Deep Dive\n\nThe Algorithm (December 2025)\n\nX prioritizes content in the For You feed based on recency, engagement, relevance, media, account credibility, and diversity.\n\nPriority signals:\n\nReplies — Highest weight, especially from accounts you engage with\n\nQuote Tweets — 2x engagement value vs plain retweet\n\nTime Spent — On tweet and on clicked links\n\nMedia Boost — Images/videos/GIFs increase visibility scores\n\nProfile Clicks — Curiosity driven by tweet\n\n2025 Changes Under Elon Musk:\n\nFollowing feed now uses Grok AI for ranking (based on past interactions and topics)—no longer purely chronological\n\nUsers default to For You feed, not Following\n\nStronger push on early engagement amplification and trending/local signals\n\nThread mechanics:\n\nFirst tweet determines 90% of thread success\n\nOptimal thread length: 8-15 tweets\n\nAdd value in every tweet (no filler)\n\nMedia per tweet boosts engagement\n\nEarly engagement (first hours) critical for amplification\n\nThread Architecture\n\nTweet 1: The Hook\n\n```\n[Bold claim or promise]\n\n[One-line elaboration]\n\nA thread on [topic]:\n```\n\nTweet 2: The Setup\n\n```\nFirst, some context:\n\n[Why this matters]\n[Who needs to hear this]\n```\n\nTweets 3-X: The Content\n\n```\n[Number]. [Point headline]\n\n[2-3 lines of explanation]\n\n[Example or proof]\n```\n\nTweet X-1: The Summary\n\n```\nTL;DR:\n\n- [Point 1]\n- [Point 2]\n- [Point 3]\n- [Point 4]\n- [Point 5]\n```\n\nTweet X: The CTA\n\n```\nIf this was useful:\n\n1. Follow @[handle] for more\n2. Retweet the first tweet\n3. [Specific action related to content]\n\n[Link if relevant]\n```\n\nTop Twitter Creators to Study\n\nDickie Bush (@dickiebush)\n\nFormat: Threads on writing, solo business\n\nHook style: Numbered list promise\n\nExample: \"I've written 600+ threads. Here are 10 lessons I learned the hard way:\"\n\nWhat to learn: Thread structure, CTA placement\n\nShaan Puri (@shaanvp)\n\nFormat: Single tweets, threads on business ideas\n\nHook style: Observation → insight\n\nExample: \"Most people think they need more traffic. What they actually need:\"\n\nWhat to learn: Punchy single tweets, idea density\n\nSahil Lavingia (@shl)\n\nFormat: Minimalist wisdom, founder insights\n\nHook style: Short, declarative statements\n\nExample: \"The best companies have the simplest strategies.\"\n\nWhat to learn: Brevity, conviction\n\nAlex Hormozi (@hormozi)\n\nFormat: Business wisdom, contrarian takes\n\nHook style: Bold claim + proof\n\nExample: \"Rich people don't budget. Here's what they do instead:\"\n\nWhat to learn: High conviction, no hedging\n\nTwitter Hook Examples (Tested)\n\nSingle tweets that drove 10K+ engagement:\n\n\"The best marketing doesn't feel like marketing.\"\n\n\"Stop trying to go viral. Start trying to be useful.\"\n\n\"Your competition isn't other companies. It's obscurity.\"\n\n\"Most 'overnight successes' took 5+ years. They just didn't document year 1-4.\"\n\n\"The person who reads one book on a topic knows more than 95% of people.\"\n\nThread hooks that drove massive engagement:\n\n\"I've spent $50M on ads. Here's what I'd do differently:\"\n\n\"10 businesses you can start with $0:\"\n\n\"The psychology behind viral content (based on 500+ examples):\"\n\n\"I went from $0 to $1M in 18 months. Here's exactly what I did:\"\n\nInstagram Deep Dive\n\nThe Algorithm (December 2025)\n\nInstagram uses multiple ranking systems for Feed, Reels, Stories, and Explore—each weighing signals differently.\n\nPriority signals:\n\nDM Shares (\"Sends Per Reach\") — Now one of the STRONGEST discovery signals, especially for Reels and Explore\n\nSaves — Still critical for Feed and Explore; indicates long-term value\n\nWatch Time & Retention — For Reels, completion rate is king\n\nLikes Per Reach — Quality signal (not raw likes)\n\nRelationship Signals — DMs, profile taps, comment history strengthen your visibility to those users\n\nEarly Velocity — First 30-90 minutes determines push to wider audience\n\n2025 Changes:\n\nPhotos getting more support in Feed (Adam Mosseri statement)—rebalancing, not abandoning video\n\nCarousels expanded to 20 slides in some regions\n\nHashtag weighting significantly reduced—content signals matter more than tags\n\nNew \"Your Algorithm\" feature lets users see why they're seeing content and remove interests\n\nReels vs. Carousels:\n\nReels: Best for discovery and new eyeballs (7-15 sec for viral, 30-45 sec for tutorials)\n\nCarousels: Highest engagement, best for saves and depth (6-10 slides sweet spot)\n\nPhotos: Getting renewed support in 2025, especially for photo-native audiences\n\nCarousel Deep Dive\n\nWhy carousels dominate:\n\nEach swipe = more time on post = algorithmic boost\n\nSwipe-through rate signals interest\n\nSave-worthy format for educational content\n\nCan tell a story across slides\n\nSlide-by-slide breakdown:\n\nSlide\n\nGoal\n\nDesign Principle\n\n1\n\nStop scroll\n\nBold text, curiosity, minimal elements\n\n2\n\nHook deeper\n\n\"Here's the problem\" or \"Most people think\"\n\n3-7\n\nDeliver value\n\nOne point per slide, readable, visual\n\n8-9\n\nRecap\n\nSummary for those who swiped fast\n\n10\n\nConvert\n\nSave, follow, share CTA\n\nReel Mechanics\n\nThe 3-second rule:\n\n65% of viewers decide to keep watching or scroll in first 3 seconds\n\nWhat to learn: High-quality carousel design, business positioning\n\nVanessa Lau (@vanessalau.co)\n\nFormat: Reels, carousels on content creation\n\nHook style: Direct tutorial promise\n\nExample: \"3 hooks that will get you more views\"\n\nWhat to learn: Tutorial Reel structure\n\nGary Vaynerchuk (@garyvee)\n\nFormat: High-volume Reels, talking head\n\nHook style: Energy + bold claim\n\nExample: \"The truth about [topic] nobody wants to hear\"\n\nWhat to learn: High-energy hooks, volume strategy\n\nInstagram Caption Formulas\n\nThe Story Caption:\n\n```\n[Hook line that creates curiosity]\n\nI remember when [personal story setup]...\n\n[Story middle - the struggle]\n\nThen [turning point].\n\n[Lesson learned]\n\nWhat's your experience with [topic]?\n\n---\n\nSave | Share | Comment\n```\n\nThe List Caption:\n\n```\n[Hook: Number + benefit]\n\nHere's exactly what I mean:\n\n1. [Point + brief explanation]\n\n2. [Point + brief explanation]\n\n3. [Point + brief explanation]\n\nWhich one resonates most?\n```\n\nThe Teach Caption:\n\n```\n[Hook: Contrarian or surprising statement]\n\nHere's what most people don't realize:\n\n[Explanation - 2-3 paragraphs]\n\nTry this instead:\n> [Action 1]\n> [Action 2]\n> [Action 3]\n\nSave this for later\n```\n\nTikTok Deep Dive\n\nThe Algorithm (December 2025)\n\nTikTok's 2025 algorithm prioritizes enhanced personalization, focusing on watch time (especially first seconds), niche communities, contextual content understanding, and video quality.\n\nPriority signals:\n\nWatch Time (First Seconds) — Completion rate is #1, but early seconds weighted heavily\n\nRewatch Rate — Multiple views = strong signal\n\nShares — Especially to DMs\n\nNiche Community Alignment — 2025 rewards specialized audiences over broad virality\n\nContextual Categorization — AI distinguishes humor, education, emotion to match interests\n\nVideo Quality — Lighting, sound, editing now integrated into ranking\n\n2025 Changes:\n\nLonger content favoritism — Algorithm now favors 30-60+ seconds if retention is high\n\nNiche community boost — Specialized audiences (#BookTok, #MarketingTok) get rewarded over generic viral attempts\n\nDeeper AI personalization — Analyzes watch duration, replays, and cross-platform media habits\n\nContextual understanding — AI categorizes content type to better match user preferences\n\nThe testing pattern:\n\nTikTok shows your video to small groups first (~200-500 people)\n\nIf engagement is strong, it shows to more\n\nEach \"batch\" must perform for the next batch to see it\n\nThis is why first 3 seconds determine everything\n\nHook Mastery\n\nThe 3-second test:\n\nWhat is the viewer seeing visually?\n\nWhat are they hearing?\n\nWhat question/curiosity is planted?\n\nHook categories:\n\n1. Identity Callout\n\n\"This is for my [specific group]...\"\n\"If you're a [identity], you need to hear this\"\n\"Only [role] will understand this\"\n\n2. Pattern Interrupt\n\n[Start mid-action, no intro]\n[Unexpected visual that doesn't match audio]\n[Jump cut to key moment]\n\n3. Controversy Spark\n\n\"I'm gonna get hate for this but...\"\n\"[Popular opinion] is wrong. Here's why.\"\n\"Unpopular opinion in the [industry] space:\"\n\n4. Proof First\n\n[Show the result, then explain]\n\"Here's how I [got result]\"\n[Before/after with outcome first]\n\n5. Curiosity Gap\n\n\"The thing about [topic] that nobody talks about...\"\n\"I can't believe [brand/industry] doesn't want you to know this\"\n\"This one thing changed everything:\"\n\nVideo Structure Patterns\n\nThe Rapid Teach (15-30 sec):\n\n```\n0-3 sec: Hook (bold claim)\n3-25 sec: 3-5 rapid points\n25-30 sec: CTA or loop point\n```\n\nThe Story Hook (30-60 sec):\n\n```\n0-3 sec: Start in the middle (\"So there I was...\")\n3-10 sec: Setup context\n10-45 sec: Story with tension\n45-60 sec: Payoff/lesson\n```\n\nThe Myth Bust (15-45 sec):\n\n```\n0-3 sec: \"Stop believing [myth]\"\n3-30 sec: Why it's wrong + what's true\n30-45 sec: What to do instead\n```\n\nThe POV (15-30 sec):\n\n```\n0-3 sec: \"POV: [relatable scenario]\"\n3-25 sec: Act out the scenario\n25-30 sec: Punchline or insight\n```\n\nTop TikTok Creators to Study (Business/Education)\n\nAlex Hormozi (@hormozi)\n\nFormat: Talking head, green screen, clips\n\nHook style: Bold claim + proof\n\nExample: \"The lie you've been told about [topic]\"\n\nWhat to learn: No-BS delivery, rapid value\n\nJade Darmawangsa (@jadedarmawangsa)\n\nFormat: Business tips, lifestyle\n\nHook style: Specific result + how\n\nExample: \"How I made $10k in my first month doing [thing]\"\n\nWhat to learn: Proof-first hooks, specificity\n\nMarina Mogilko (@marinamogilko)\n\nFormat: Entrepreneurship, education\n\nHook style: Personal story + insight\n\nExample: \"I went from [situation A] to [situation B]. Here's what changed:\"\n\nWhat to learn: Story-based hooks\n\nHank Green (@hankgreen)\n\nFormat: Educational, science, commentary\n\nHook style: Curiosity + expertise\n\nExample: \"There's something weird about [topic] nobody talks about\"\n\nWhat to learn: Educational content delivery\n\nTikTok-Specific Tips\n\nSound matters — Use trending sounds when relevant (even at low volume)\n\nCaptions required — 80%+ watch without sound\n\nLoop potential — End where you started for rewatches\n\nComment bait — End with question or controversial take\n\nSeries format — \"Part 1,\" \"Episode 2\" drives follows\n\nGreen screen — You + content behind you (tweets, data, etc.)\n\nYouTube Deep Dive\n\nThe Algorithm (December 2025)\n\nYouTube optimizes for viewer satisfaction and retention across both Shorts and long-form, with AI-driven personalization and stronger quality/authority checks.\n\nVideo-level signals:\n\nClick-through rate (CTR) — How often people click when shown your video\n\nAverage view duration & % watched — Raw watch time AND completion percentage\n\nSession impact — Does your video keep people on YouTube longer?\n\n\"Why [Surprising Thing] Is [Counterintuitive Truth]\"\n\"The [Adjective] [Thing] That [Outcome]\"\n\"What [Expert/Company] Doesn't Want You to Know About [Topic]\"\n\nThe Transformation Title:\n\n\"I [Did X] for [Time Period]. Here's What Happened.\"\n\"From [State A] to [State B]: My Journey\"\n\"[Result] in [Timeframe]: Exactly How I Did It\"\n\n\"[Topic] is more nuanced than people realize. Here's what the data actually shows:\"\n\nPattern 2: Experience Report\n\n\"I've been [doing X] for [time]. Here's what surprised me:\"\n\nPattern 3: Useful Curation\n\n\"Best [resources/tools/articles] I found this week on [topic]:\"\n\nPattern 4: Platform Meta\n\n\"One thing I appreciate about the conversation here vs other platforms:\"\n\nTop Bluesky Creators to Study\n\nRyan Broderick (@broderick)\n\nFormat: Media criticism, internet culture analysis\n\nHook style: Sharp observation + context\n\nWhat to learn: Substantive text-first posts\n\nMolly White (@mollywhite)\n\nFormat: Tech accountability, web3 criticism\n\nHook style: Data-driven, precise\n\nWhat to learn: Credibility through specificity\n\nReddit Deep Dive\n\nThe Algorithm (February 2026)\n\nReddit uses a karma-weighted voting system combined with recency decay. Content surfaces through subreddit feeds, the Home feed (subscribed subreddits), and the Popular/All feeds.\n\nPriority signals:\n\nUpvote/downvote ratio — Net karma determines post ranking within a subreddit\n\nVelocity of upvotes — Fast upvotes in the first hour are critical for reaching Hot\n\nComment count and depth — Discussion depth is a strong engagement signal\n\nSubreddit-specific norms — Each community has rules, culture, and moderators\n\nAccount age and karma — Newer/low-karma accounts face posting restrictions\n\nAward signals — Gilded/awarded posts get visibility boosts\n\nPlatform characteristics:\n\nPseudonymous by default — personal branding is secondary to content quality\n\nSubreddit-specific audiences with strict community rules\n\nSelf-promotion is heavily penalized — value-first or get removed\n\nLong-form text posts perform well in discussion-oriented subreddits\n\nAMA (Ask Me Anything) format for thought leadership\n\nComments often drive more value than the original post\n\nReddit search is weak; Google indexes Reddit content well\n\nReddit's growing influence on SEO (Google now surfaces Reddit in search results)\n\nCurrent opportunity:\n\nGoogle's \"Reddit results\" feature makes subreddit content discoverable in search\n\nHigh-trust environment for authentic expertise\n\nLonger shelf life than social posts (top posts surface for days/weeks)\n\nStrong for B2B thought leadership in niche subreddits\n\nCommunity trust transfers to your brand when done right\n\nReddit Content Strategies\n\nThe Value Post:\n\n```\nTitle: [Specific, descriptive title — no clickbait]\n\nBody:\n[Context: who you are and why you're qualified]\n\n[The actual value — detailed, specific, no fluff]\n\n[Step-by-step breakdown if applicable]\n\n[Disclaimer if relevant: \"I work at X\" for transparency]\n\nEdit: [Respond to common questions in edits]\n```\n\nThe AMA Strategy:\n\n```\nTitle: I'm [credentials]. I [impressive/interesting thing]. AMA.\n\nBody:\n[Brief bio — 3-4 sentences]\n[What you can answer questions about]\n[Proof/verification]\n\n[Spend 2-3 hours answering thoughtfully]\n```\n\nThe Comment Strategy (Often More Effective):\n\n```\n[Find trending posts in your niche subreddits]\n[Add genuinely useful commentary]\n[Share specific experience or data]\n[Never link to your own content in comments unless asked]\n```\n\nReddit-Specific Rules\n\nRead the subreddit rules before posting — Every subreddit has unique rules\n\nNo overt self-promotion — The 90/10 rule: 90% value, 10% self-reference\n\nBe transparent — Disclose affiliations or you'll be banned\n\nLong-form wins — Detailed, well-structured posts outperform short ones\n\nEngage in comments — The OP (original poster) should stay active in discussion\n\nTiming matters — Post when your target subreddit is most active (check subreddit stats)\n\nCross-posting — Share relevant content to related subreddits (but don't spam)\n\nKey Subreddits for Marketing Content\n\nSubreddit\n\nAudience\n\nBest Content Type\n\nr/marketing\n\nMarketing professionals\n\nStrategy, case studies\n\nr/entrepreneur\n\nFounders, solopreneurs\n\nGrowth stories, tactics\n\nr/startups\n\nStartup founders\n\nGrowth hacking, lessons learned\n\nr/smallbusiness\n\nSMB owners\n\nPractical advice, tools\n\nr/SaaS\n\nSaaS founders\n\nProduct marketing, growth\n\nr/content_marketing\n\nContent marketers\n\nDistribution, SEO\n\nr/socialmedia\n\nSocial media managers\n\nPlatform strategies\n\nr/copywriting\n\nCopywriters\n\nTechnique, critique\n\n[Niche subreddit]\n\nYour specific audience\n\nIndustry-specific value\n\nReddit Hook Formulas\n\nPattern 1: The Breakdown\n\n\"I analyzed [X] [things] and here's what I found:\"\n\nPattern 2: The How-To\n\n\"How I [achieved result] — detailed breakdown with numbers\"\n\nPattern 3: The Honest Review\n\n\"I tried [thing] for [time period]. Here's my honest take:\"\n\nPattern 4: The Resource List\n\n\"[Number] [resources] that actually helped me [outcome]\"\n\nCross-Platform Content Calendar\n\nThe 5-3-2 Weekly Rhythm\n\n5 posts per week: Value content\n\nCarousels, threads, educational Reels\n\nAtomized from your core content\n\n3 posts per week: Engagement content\n\nQuestions, polls, hot takes\n\nDrives comments and conversation\n\n2 posts per week: Personal/behind-the-scenes\n\nStories, personal observations\n\nBuilds connection\n\nWeekly Schedule Template\n\nDay\n\nLinkedIn\n\nTwitter\n\nInstagram\n\nTikTok\n\nYouTube\n\nThreads\n\nBluesky\n\nReddit\n\nMon\n\nCarousel\n\nThread\n\nCarousel\n\nEducational\n\nShort\n\nTake\n\nObservation\n\n—\n\nTue\n\nText post\n\nSingle tweets\n\nStory\n\n—\n\n—\n\nReply thread\n\nLink post\n\n—\n\nWed\n\n—\n\nThread\n\nReel\n\nHot take\n\n—\n\n—\n\n—\n\nValue post\n\nThu\n\nText post\n\nSingle tweets\n\nStory\n\nTutorial\n\nShort\n\nQuote-post\n\nQuestion\n\n—\n\nFri\n\nCarousel\n\n—\n\nCarousel\n\n—\n\n—\n\nMini-thread\n\n—\n\nComment\n\nSat\n\n—\n\nSingle tweets\n\nReel\n\nPersonal\n\n—\n\n—\n\nCuration\n\n—\n\nSun\n\n—\n\n—\n\nStory\n\n—\n\nLong-form\n\n—\n\n—\n\n—\n\nContent Repurposing Matrix\n\nSource\n\nLinkedIn\n\nTwitter\n\nInstagram\n\nTikTok\n\nYouTube\n\nThreads\n\nBluesky\n\nReddit\n\nBlog Post\n\nCarousel, 2x text\n\nThread, 3x single\n\nCarousel, Reel\n\n2-3 clips\n\nShort, Long\n\nKey insight\n\nSummary + link\n\nDetailed breakdown\n\nNewsletter\n\nText post, carousel\n\nThread\n\nCarousel\n\n1-2 clips\n\nShort\n\nTop takeaway\n\nLink + context\n\nCross-post value\n\nPodcast\n\nQuote posts\n\nThread, clips\n\nReel clips\n\n3-5 clips\n\nFull episode\n\nGuest insights\n\nKey quotes\n\nAMA follow-up\n\nVideo\n\nKey points as text\n\nThread of insights\n\nReel clips\n\nRepurpose\n\nSource\n\nCommentary\n\nSummary\n\nHow-to post\n\nData/Research\n\nCarousel\n\nThread\n\nCarousel\n\nGreen screen\n\nShort\n\nAnalysis\n\nData + take\n\nDetailed analysis\n\nPlatform-Specific CTAs\n\nLinkedIn CTAs\n\n\"Repost to help someone in your network\"\n\n\"Follow for more [topic]\"\n\n\"Comment with your biggest takeaway\"\n\n\"Tag someone who needs to see this\"\n\n\"Save this for later (bookmark in top right)\"\n\nTwitter CTAs\n\n\"RT the first tweet if this was useful\"\n\n\"Follow @[handle] for more\"\n\n\"Reply with your take\"\n\n\"Quote tweet with your experience\"\n\n\"Bookmark this thread\"\n\nInstagram CTAs\n\n\"Save this post for later\"\n\n\"Send this to someone who needs it\"\n\n\"Drop a comment if this resonated\"\n\n\"Comment [word] for [resource]\"\n\n\"Follow for daily [topic]\"\n\nTikTok CTAs\n\n\"Follow for more [topic]\"\n\n\"Part 2?\" (drives comments)\n\n\"Save this\" (drives saves)\n\n\"Duet this with your take\"\n\n\"Link in bio\"\n\nYouTube CTAs\n\n\"Subscribe and hit the bell\"\n\n\"Watch this video next\" (with end screen)\n\n\"Leave a comment with [question]\"\n\n\"Like this video if it helped\"\n\n\"Join the [membership/channel]\"\n\nThreads CTAs\n\n\"What's your take? Reply below\"\n\n\"Repost if this resonated\"\n\n\"Follow for more [topic]\"\n\n\"Quote this with your experience\"\n\nBluesky CTAs\n\n\"What's been your experience?\"\n\n\"Repost for your followers\"\n\n\"Follow for more [topic] posts\"\n\n\"Add this to your [topic] feed\"\n\nReddit CTAs\n\n\"Happy to answer questions in the comments\"\n\n\"What's your experience with [topic]?\"\n\n\"If this was useful, I'll do a Part 2 on [related topic]\"\n\n\"Edit: Adding more detail based on the questions below\"", "url": "https://wpnews.pro/news/content-atomizer-claude-skill-for-repurposing-content-across-platforms", "canonical_source": "https://gist.github.com/thevibemarketershq/048d220c0ed333a2f4e476a8cc125a3b", "published_at": "2026-07-28 17:46:16+00:00", "updated_at": "2026-07-28 21:30:17.007095+00:00", "lang": "en", "topics": ["developer-tools", "artificial-intelligence", "generative-ai"], "entities": ["Claude", "LinkedIn", "Twitter", "Instagram", "TikTok", "YouTube", "Threads", "Bluesky"], "alternates": {"html": "https://wpnews.pro/news/content-atomizer-claude-skill-for-repurposing-content-across-platforms", "markdown": "https://wpnews.pro/news/content-atomizer-claude-skill-for-repurposing-content-across-platforms.md", "text": "https://wpnews.pro/news/content-atomizer-claude-skill-for-repurposing-content-across-platforms.txt", "jsonld": "https://wpnews.pro/news/content-atomizer-claude-skill-for-repurposing-content-across-platforms.jsonld"}}