{"slug": "commission-publishes-guidelines-on-transparency-obligations-for-providers-and-of", "title": "Commission publishes guidelines on transparency obligations for providers and deployers of certain AI systems", "summary": "The European Commission published guidelines on transparency obligations for providers and deployers of certain AI systems under the AI Act, requiring AI providers to design systems that inform users when interacting with AI and add machine-readable marks to AI-generated content. Deployers must also inform people when exposed to deep fakes, AI-generated content on public-interest matters without human review, and emotion recognition or biometric categorisation systems.", "body_md": "Transparency obligations will help people recognise when they are interacting with AI or when content has been generated or altered by AI, reducing the risk of deception and manipulation. The guidelines clarify which providers and deployers must comply with the transparency obligations for interactive AI systems and the marking and labelling of AI-generated content.\n\nUnder the AI Act, AI providers will have to design AI systems to inform users when they are directly interacting with an AI and they will have to add machine-readable marks to enable the detection of AI-generated or manipulated content.\n\nDeployers will also have to inform people when they are exposed to deep fakes, to AI-generated content on matters of public interests without human review or editorial control, and to emotion recognition or biometric categorisation systems.\n\nRead the full [press release](https://ec.europa.eu/commission/presscorner/detail/en/IP_26_1653).\n\nFind further information:", "url": "https://wpnews.pro/news/commission-publishes-guidelines-on-transparency-obligations-for-providers-and-of", "canonical_source": "https://digital-strategy.ec.europa.eu/en/news/commission-publishes-guidelines-transparency-obligations-providers-and-deployers-certain-ai-systems", "published_at": "2026-07-20 07:08:00+00:00", "updated_at": "2026-07-20 12:56:44.165869+00:00", "lang": "en", "topics": ["ai-policy", "ai-ethics", "artificial-intelligence"], "entities": ["European Commission"], "alternates": {"html": "https://wpnews.pro/news/commission-publishes-guidelines-on-transparency-obligations-for-providers-and-of", "markdown": "https://wpnews.pro/news/commission-publishes-guidelines-on-transparency-obligations-for-providers-and-of.md", "text": "https://wpnews.pro/news/commission-publishes-guidelines-on-transparency-obligations-for-providers-and-of.txt", "jsonld": "https://wpnews.pro/news/commission-publishes-guidelines-on-transparency-obligations-for-providers-and-of.jsonld"}}