Commission publishes Code of Practice on marking and labelling AI-generated content

The European Commission published a voluntary Code of Practice outlining steps for providers and deployers of generative AI to comply with the AI Act's transparency obligations, which take effect on 2 August 2026. The Code requires clear labelling for deepfakes, AI-generated text on public-interest matters, and interactions with AI systems like chatbots. These measures aim to help people identify AI-generated or manipulated content, reducing risks of deception and manipulation.

The Code is voluntary and sets out practical steps to help providers and deployers of generative artificial intelligence AI systems meet the AI Act https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai transparency obligations that will apply from 2 August 2026. From that date, the AI Act will require clear labelling in key cases. D eepfakes and AI-generated or AI-manipulated text published on matters of public interest must be clearly labelled. Users must also be informed when they are interacting with an interactive AI system , such as a chatbot. These transparency requirements help people recognise when content has been generated or altered by AI, reducing the risk of deception and manipulation. Read the press release https://ec.europa.eu/commission/presscorner/detail/en/ip 26 1328 and find more information: