Comic: Hungry Hungry Hippos AdExchanger.com published its weekly comic strip "Hungry Hungry Hippos" as part of its ongoing series highlighting the digital advertising ecosystem. The comic offers a satirical take on industry dynamics. Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … Must Read Popular - OPINION: Data-Driven Thinking https://www.adexchanger.com/category/data-driven-thinking/ From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here https://www.adexchanger.com/data-driven-thinking/from-open-internet-to-open-agent-the-architecture-buyers-were-promised-is-finally-here/ The programmatic intelligence layer is owned by the same parties that are extracting margin from it. That structure is now being dismantled by an AI-underpinned protocol that moves the intelligence layer into the open. - How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance https://www.adexchanger.com/platforms/how-apparel-brand-tuckernuck-devised-the-why-behind-its-ctv-ad-performance/ Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working. - Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand https://www.adexchanger.com/publishers/amazon-has-new-tools-to-help-publishers-prove-which-bidstream-signals-drive-demand/ Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand. Pinpointing which signals drive higher revenue is key for publishers. - Roblox Opens Up Advertising To Kids Under 13 https://www.adexchanger.com/gaming/roblox-opens-up-advertising-to-kids-under-13/ Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users. - Outgoing Prebid President Mike Racic On His Departure And The Org’s Next Act https://www.adexchanger.com/marketers/outgoing-prebid-president-mike-racic-on-his-departure-and-the-orgs-next-act/ Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.