CJ Olive Young Debuts AI Shopping Assistants for Foreign Shoppers

CJ Olive Young and ESTsoft launched an AI Shopping Assistant kiosk for foreign shoppers on July 8, 2026, with initial rollout at three Seoul stores and support for eight languages. Aju Press reported that the assistant uses ESTsoft's Perso Interactive avatar platform and AURA recommendation engine, while Digital Today said Olive Young is also expanding AI interpretation support. The practitioner signal is operational rather than futuristic: multilingual retail AI requires product-data integration, recommendation quality, speech and language robustness, privacy controls and store analytics. Teams should watch whether the kiosk improves conversion or service quality beyond reducing language-barrier friction.