# Checking in on Perplexity

> Source: <https://daringfireball.net/linked/2025/08/05/regarding-those-rumors-of-apple-pursuing-an-acquisition-of-perplexity>
> Published: 2026-06-05 15:26:29+00:00

Yours truly, last August:

I can’t see why Apple would want to get involved with a company like this though. Gurman’s report makes it sound like his sources are inside Apple, but man, this “Apple + Perplexity” thing feels more like something Perplexity would be seeding than one that Apple executives would be leaking.

Perplexity is still [occasionally in the news](https://www.techmeme.com/search/query?q=perplexity&wm=false) (often [not in good ways](https://daringfireball.net/linked/2026/04/04/perplexity-class-action-sham)), but it seems to me they’ve slipped into the “afterthought” tier of AI startups — which is exactly why they started leaning into [clownish stunts last year](https://daringfireball.net/linked/2025/08/12/perplexity-jumps-shark-stunt-offer-to-buy-chrome). Everyone who previously suggested Apple should — or even might — buy them has gone silent.