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[ARTICLE · art-95139] src=gamesradar.com ↗ pub= topic=generative-ai verified=true sentiment=↓ negative

CEO of Space Marine 2 dev says upcoming driving game will get Steam AI tag following backlash, and he would "have been happy" to replace a fired writer with AI "in retrospect"

Tim Willits, CEO of Saber Interactive, said the studio's upcoming driving game will receive Steam's AI-generated content tag following backlash, and he would "have been happy" to replace a fired writer with AI "in retrospect.

read1 min views34 publishedAug 13, 2026
CEO of Space Marine 2 dev says upcoming driving game will get Steam AI tag following backlash, and he would "have been happy" to replace a fired writer with AI "in retrospect"
Image: Gamesradar (auto-discovered)

CEO of Space Marine 2 dev says upcoming driving game will get Steam AI tag following backlash, and he would "have been happy" to replace a fired writer with AI "in retrospect" | GamesRadar+

source & further reading
gamesradar.com — original article Genshin Impact dev HoYoverse wins $112,000 in court after AI company stole 63 of its characters' voices Following Stellar Blade: Blood Rain AI controversy, Shift Up lead says they're taking concerns "seriously" but the tech still has "a lot of influence and impact on game development" No Man's Sky fan adds Nvidia's DLSS 5 to the game, Hello Games programmer worries the AI filter could ruin its "unique look and feel"
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