actually pays
Calmstats attributes every visit to the revenue it brings in, so you know which channel, campaign and AI assistant sends paying customers.
Free planNo cookiesPayment integrations
Attributed revenue
Visitors
Conversion
$54,390 attributed revenue from 46,700 visitors, 2.38% conversion, filtered to all sources.
Revenue over time
Every report ends in revenue #
Pageviews tell you what happened. Calmstats tells you what it was worth.
1
Track Your Site Visitors In Realtime
Traffic
Peak · Thu · 720 visitors
Top path to purchase
- x.com?ref=launch
- /blog/launch
- /pricing
- Payment+$49
38 customers · $1,862 from this path
Signup funnel
Biggest drop: Visits to Signups (75%). Tap a step for detail.
Median time to convert: 2d 4h
Sources
$1,240
revenue from x.com · 44% of total
Scroll depth
63%
AI crawlers
today
- GPTBotOpenAI · training412Verified
- ClaudeBotAnthropic · training268n/a
- PerplexityBotPerplexity · search131Verified
7 suspicious requests kept out of the numbers
Also in every plan
- GoalsTrack signups, upgrades or any custom event, with conversion rate and revenue per goal.
- VisitorsCountries, devices, browsers and pages, filterable with one click from any report.
- Social and XMentions of your site on X and the traffic each post sends.
- Alerts and digestAn email when traffic drops, goals spike or a payment lands, plus a weekly summary.
- Shared dashboardsPublish a read-only dashboard for your team, investors or the public.
- API and MCPComing soonPull your numbers into scripts or ask your AI assistant about them through the MCP server.
From visit to revenue in three steps #
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Add one script tagPaste a 2 KB snippet into your site. Calmstats checks the install for you and starts counting visits, sources and campaigns right away.
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Connect your paymentsLink Polar, Stripe, Whop or Shopify and every payment is matched to the visitor and session that led to it, including the first touch and the last.
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See what earnsRevenue, conversion rate and revenue per visitor for every channel, campaign, page and referrer, so you know where to double down.
Stop guessing which marketing works #
Every Polar, Stripe, Whop and Shopify payment is matched to the visitor who made it, so each channel, campaign and referrer carries its real revenue, not just its clicks.
Top sources by revenue
-
Newsletter · launch_v21,240 visitors$9,860+22.4%
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Google (Organic)8,730 visitors$7,410+4.1%
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news.ycombinator.com3,120 visitors$2,040−8.3%
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Revenue, conversion rate and revenue per visitor for every source
-
First-touch and session attribution side by side
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Refunds netted out, currencies kept separate
Revenue per visitor
$7.95
from the launch newsletter, against $0.85 from Google
Visitors from AI assistants
2,318
and $6,120 in sales from ChatGPT, Claude, Perplexity and Gemini this month
Respectful by design
Calmstats measures your site without following people around the web.
- No cookiesA site-scoped ID in local storage, never shared across sites.
- Do Not TrackHonoured when you turn it on.
- Your dataNever sold or shared with advertisers.
- 2 KB scriptGzipped and loaded with defer.
Revenue per day
Revenue by channel
- Google (Organic)31,204$32,480
- Newsletter6,912$21,960
- ChatGPT4,388$12,730
- X (Twitter)9,145$8,120
Live in two minutes #
One deferred script tag, about 2 KB gzipped, works with any site or framework. Single-page apps are tracked automatically, and Calmstats checks your install so you know it is counting.
One script
Before </head>
<script defer
data-website-id="YOUR-SITE-ID"
src="https://calmstats.com/script.js"></script>
2 KB · no cookies · works with any site
Connects to
Payments land on the visit that earned them.
- PolarSubscriptions to the visit.
- StripeCheckout, links, renewals.
- WhopMemberships per visitor.
- ShopifyOrders, script included.
- Next.js proxyAI crawlers with no JS.
Start free, pay as your traffic grows #
Free covers one site's traffic overview. Paid plans add revenue attribution and every report. Change or cancel anytime.
10,000
2 months free when billed yearly
Free
Traffic overview for one site
- Monthly events: 5K
- Websites: 1
- Team seats: 1
- Data retention: 6 months
- Traffic overview
- Revenue attribution: Totals only
- Goals, funnels and journeys
- Visitors and real-time
- Alerts, sharing and export
- REST API
- AI Traffic
- Social mentions
- Google Search Console
Starter
See which traffic makes money
- Monthly events: 10K
- Websites: 3
- Team seats: 2
- Data retention: 3 years
- Traffic overview
- Revenue attribution
- Goals, funnels and journeys
- Visitors and real-time
- Alerts, sharing and export
- REST API
- AI Traffic
- Social mentions
- Google Search Console: Keywords and pages
Growth
Most popular Plus AI traffic, social mentions and more sites
50,000 AI crawler hits a month
- Monthly events: 10K
- Websites: 30
- Team seats: 10
- Data retention: 5 years
- Traffic overview
- Revenue attribution
- Goals, funnels and journeys
- Visitors and real-time
- Alerts, sharing and export
- REST API
- AI Traffic: Up to tier allowance
- Social mentions
- Google Search Console: Plus revenue per keyword and opportunities
Questions, answered #
Find out which traffic pays #
Start on the free plan, add one script tag and see your first visits in minutes. No card needed.