# CAA Urges Meta to Tighten Muse Image Likeness Protections > Source: > Published: 2026-07-09 01:59:49+00:00 For practitioners, disputes over likeness controls matter because they affect consent workflows for training and inference, downstream content moderation, and how image-generation tools are adopted by creators and platforms. Creative Artists Agency (CAA) urged **Meta** to strengthen protections for users' name, image, likeness, voice and creative work after criticism of the new **Muse** image generator, saying "No one's name, image, likeness, voice or creative work should be used by any third party, including AI models, without clear, documented consent," the agency wrote in a statement to TheWrap. **Meta** launched the Muse Image AI generator on Tuesday and made it available across the Meta AI app, **Instagram** and **WhatsApp**, with broader rollout to Facebook and Messenger planned, according to Yahoo. A representative for Meta did not immediately respond to TheWrap's request for comment, TheWrap reports.