# Business Context And AI: The Gap Between Investment And Outcome

> Source: <https://www.machinebrief.com/news/business-context-and-ai-the-gap-between-investment-and-outco-nw5h>
> Published: 2026-07-31 14:15:00+00:00

# Business Context And AI: The Gap Between Investment And Outcome

By Vyom Bhardwaj, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)Companies keep trying to build intelligent systems on top of businesses that have never clearly defined how they think. That's a problem.

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