{"slug": "business-context-and-ai-the-gap-between-investment-and-outcome", "title": "Business Context And AI: The Gap Between Investment And Outcome", "summary": "Forbes Councils member Vyom Bhardwaj reports that companies are investing heavily in AI without first defining their business context, leading to a gap between investment and outcome. Bhardwaj argues that intelligent systems require clear business thinking to succeed.", "body_md": "# Business Context And AI: The Gap Between Investment And Outcome\n\nBy Vyom Bhardwaj, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)Companies keep trying to build intelligent systems on top of businesses that have never clearly defined how they think. That's a problem.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/business-context-and-ai-the-gap-between-investment-and-outcome", "canonical_source": "https://www.machinebrief.com/news/business-context-and-ai-the-gap-between-investment-and-outco-nw5h", "published_at": "2026-07-31 14:15:00+00:00", "updated_at": "2026-07-31 15:35:37.262277+00:00", "lang": "en", "topics": ["artificial-intelligence"], "entities": ["Vyom Bhardwaj", "Forbes Councils"], "alternates": {"html": "https://wpnews.pro/news/business-context-and-ai-the-gap-between-investment-and-outcome", "markdown": "https://wpnews.pro/news/business-context-and-ai-the-gap-between-investment-and-outcome.md", "text": "https://wpnews.pro/news/business-context-and-ai-the-gap-between-investment-and-outcome.txt", "jsonld": "https://wpnews.pro/news/business-context-and-ai-the-gap-between-investment-and-outcome.jsonld"}}