# Building The New Digital Experience With AI Starts With Engineering Quality Into It

> Source: <https://www.machinebrief.com/news/building-the-new-digital-experience-with-ai-starts-with-engi-0gr0>
> Published: 2026-09-11 14:15:00+00:00

# Building The New Digital Experience With AI Starts With Engineering Quality Into It

By Asad Khan, Forbes Councils MemberSource: 

[Forbes Innovation](https://www.forbes.com/innovation/)
In a system where AI writes the code, assembles the interface and runs the interactions, quality stops being a phase and becomes a design decision made alongside the architecture.

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