Building an iPhone app with zero technical skills | Bryce Rattner Keithley

Bryce Rattner Keithley, a talent and recruiting professional with no coding experience, built and shipped a fitness app called Daily Hundred to the App Store using AI tools like Replit, Claude, and Gemini. The app features custom AI-generated videos of anthropomorphic animals demonstrating exercises, and Keithley completed the project before her software engineer friends could launch their own apps. Her success demonstrates that AI tools can remove technical execution as a barrier for non-programmers with strong ideas.

Bryce Rattner Keithley has spent her career in talent and recruiting, working with technical leaders but never writing a line of code herself. Yet she managed to build Daily Hundred—a fitness app featuring custom AI-generated videos of anthropomorphic animals demonstrating exercises—and ship it to the App Store before her software engineer friends. Using Replit, Claude, Gemini, and a relentless beginner’s mindset, Bryce proves that in the AI era, execution is no longer the constraint on good ideas. Listen or watch on YouTube, Spotify, or Apple Podcasts What you’ll learn: How to build and ship an iPhone app using Replit without any coding knowledge The step-by-step process for creating custom AI-generated workout videos by combining Gemini images with real exercise footage How to use Claude as your technical architect and Claude Code as your software engineer How to navigate App Store submission requirements including fixing rejection feedback Why being hyper-literal in your prompts unlocks better AI results Why a beginner’s mind is actually an advantage when building with AI tools Brought to you by: WorkOS —Make your app enterprise-ready today Metaview —The agentic recruiting platform for winning teams In this episode, we cover: 00:00 https://www.youtube.com/watch?v=EJKwI4m0fZg Introduction to Bryce and Daily Hundred 04:48 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=288s Building with Replit 06:16 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=376s The beginner’s mindset advantage 11:17 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=677s Creating anthropomorphic animals 22:55 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=1375s Moving from static image to video 27:15 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=1635s The floating genie and other anthropomorphic animal generations 30:46 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=1846s Shifting from web app to App Store submission 36:24 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=2184s User feedback 37:41 https://www.youtube.com/watch?v=EJKwI4m0fZg&t=2261s Lightning round and final thoughts Tools referenced: • Replit: https://replit.com/ https://replit.com/ • Lovable: https://lovable.dev/ https://lovable.dev/ • Claude: https://claude.ai/ https://claude.ai/ • Claude Code: https://claude.ai/code https://claude.ai/code • Gemini: https://gemini.google.com/ https://gemini.google.com/ • Higgsfield: https://higgsfield.ai/ https://higgsfield.ai/ • Kling: https://kling.ai/ https://kling.ai/ • Railway: https://railway.app/ https://railway.app/ • TestFlight: https://developer.apple.com/testflight/ https://developer.apple.com/testflight/ Other references: • How a 91-year-old vibe coded a complex event management system using Claude and Replit | John Blackman: https://www.lennysnewsletter.com/p/how-a-91-year-old-vibe-coded-a-complex https://www.lennysnewsletter.com/p/how-a-91-year-old-vibe-coded-a-complex • What Got You Here Won’t Get You There : https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304 https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304 • How Women Rise : https://www.amazon.com/How-Women-Rise-Holding-Careers/dp/0316440124 https://www.amazon.com/How-Women-Rise-Holding-Careers/dp/0316440124 • A Whole New Mind : https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717 https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717 • How to Win Friends and Influence People : https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 Where to find Bryce Rattner Keithley: LinkedIn: https://www.linkedin.com/in/brycerattner/ https://www.linkedin.com/in/brycerattner/ GitHub: https://github.com/brk-bot/ https://github.com/brk-bot/ Daily Hundred on the App Store: https://apps.apple.com/us/app/daily100-fitness-challenge/id6762108062 https://apps.apple.com/us/app/daily100-fitness-challenge/id6762108062 Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ https://www.chatprd.ai/ Website: https://clairevo.com/ https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ https://www.linkedin.com/in/clairevo/ Production and marketing by https://penname.co/ https://penname.co/ . For inquiries about sponsoring the podcast, email email protected /cdn-cgi/l/email-protection .