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Building an iPhone app with zero technical skills | Bryce Rattner Keithley

Bryce Rattner Keithley, a talent and recruiting professional with no coding experience, built and shipped a fitness app called Daily Hundred to the App Store using AI tools like Replit, Claude, and Gemini. The app features custom AI-generated videos of anthropomorphic animals demonstrating exercises, and Keithley completed the project before her software engineer friends could launch their own apps. Her success demonstrates that AI tools can remove technical execution as a barrier for non-programmers with strong ideas.

read2 min publishedJun 1, 2026

**Bryce Rattner Keithley has **spent her career in talent and recruiting, working with technical leaders but never writing a line of code herself. Yet she managed to build Daily Hundred—a fitness app featuring custom AI-generated videos of anthropomorphic animals demonstrating exercises—and ship it to the App Store before her software engineer friends. Using Replit, Claude, Gemini, and a relentless beginner’s mindset, Bryce proves that in the AI era, execution is no longer the constraint on good ideas.

Listen or watch on YouTube, Spotify, or Apple Podcasts

What you’ll learn:

How to build and ship an iPhone app using Replit without any coding knowledge

The step-by-step process for creating custom AI-generated workout videos by combining Gemini images with real exercise footage

How to use Claude as your technical architect and Claude Code as your software engineer

How to navigate App Store submission requirements (including fixing rejection feedback)

Why being hyper-literal in your prompts unlocks better AI results

Why a beginner’s mind is actually an advantage when building with AI tools

Brought to you by:

** WorkOS**—Make your app enterprise-ready today

** Metaview**—The agentic recruiting platform for winning teams

In this episode, we cover:

([00:00](https://www.youtube.com/watch?v=EJKwI4m0fZg)) Introduction to Bryce and Daily Hundred

([04:48](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=288s)) Building with Replit

([06:16](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=376s)) The beginner’s mindset advantage

([11:17](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=677s)) Creating anthropomorphic animals

([22:55](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=1375s)) Moving from static image to video

([27:15](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=1635s)) The floating genie and other anthropomorphic animal generations

([30:46](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=1846s)) Shifting from web app to App Store submission

([36:24](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=2184s)) User feedback

([37:41](https://www.youtube.com/watch?v=EJKwI4m0fZg&t=2261s)) Lightning round and final thoughts

Tools referenced:

• Replit: [https://replit.com/](https://replit.com/)

• Lovable: [https://lovable.dev/](https://lovable.dev/)

• Claude: [https://claude.ai/](https://claude.ai/)

• Claude Code: [https://claude.ai/code](https://claude.ai/code)

• Gemini: [https://gemini.google.com/](https://gemini.google.com/)

• Higgsfield: [https://higgsfield.ai/](https://higgsfield.ai/)

• Kling: [https://kling.ai/](https://kling.ai/)

• Railway: [https://railway.app/](https://railway.app/)

• TestFlight: [https://developer.apple.com/testflight/](https://developer.apple.com/testflight/)

Other references:

• How a 91-year-old vibe coded a complex event management system using Claude and Replit | John Blackman: https://www.lennysnewsletter.com/p/how-a-91-year-old-vibe-coded-a-complex

• *What Got You Here Won’t Get You There*: [https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304](https://www.amazon.com/What-Got-Here-Wont-There/dp/1401301304)

• *How Women Rise*: [https://www.amazon.com/How-Women-Rise-Holding-Careers/dp/0316440124](https://www.amazon.com/How-Women-Rise-Holding-Careers/dp/0316440124)

• *A Whole New Mind*: [https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717](https://www.amazon.com/Whole-New-Mind-Right-Brainers-Future/dp/1594481717)

• *How to Win Friends and Influence People*: [https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034](https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034)

Where to find Bryce Rattner Keithley:

LinkedIn: [https://www.linkedin.com/in/brycerattner/](https://www.linkedin.com/in/brycerattner/)

GitHub: [https://github.com/brk-bot/](https://github.com/brk-bot/)

Daily Hundred on the App Store: [https://apps.apple.com/us/app/daily100-fitness-challenge/id6762108062](https://apps.apple.com/us/app/daily100-fitness-challenge/id6762108062)

Where to find Claire Vo:

ChatPRD: [https://www.chatprd.ai/](https://www.chatprd.ai/)

Website: [https://clairevo.com/](https://clairevo.com/)

LinkedIn: [https://www.linkedin.com/in/clairevo/](https://www.linkedin.com/in/clairevo/)

Production and marketing by [https://penname.co/](https://penname.co/). For inquiries about sponsoring the podcast, email [[email protected]](/cdn-cgi/l/email-protection).
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