Build in Public Week 0: Resetting My Indie Strategy to ¥100K in 3 Months

A developer reset their indie strategy to reach ¥100K in 3 months, sharing raw data from Phase A. The plan hinges on a single Product Hunt launch on June 9, with all Japanese content delegated to a Claude Crew of AI agents. The developer reports zero conversions despite rising Stripe sessions, and is repositioning to target overseas buyers with templates.

I reset my indie strategy this week. Here is the raw data from the kickoff of Phase A . | Phase | Dates | Human | Agents Claude Crew | |---|---|---|---| A - Prep | 4/16 – 5/31 | English LP + demo video + Upcoming page | Japanese articles / CTAs / PDCA | B - Launch | 6/1 – 6/15 | Live on PH, June 9 | Post-mortem write-ups | C - Long tail | 6/16 – 7/16 | Depends on result | Autopilot sales | The whole 3-month plan is engineered so that one day June 9 decides the entire outcome . I do not spread attention across multiple channels. Lesson: Writing more does not create traffic . Google had not indexed the site. So instead of more articles, I need external channels Zenn, Qiita, X, Dev.to to feed traffic. | Metric | Week 1 3/31 | Week 2 4/6 | |---|---|---| | Followers | 3 | ~50 | | Total likes | — | 44 | | Total views | — | 1,933 | | Top post ER | — | 6.2% | Engagement rate by content type Week 2 : → Phase A decision: kill all news reposts . Only ship original personal stories. Vercel Hobby ¥0 Supabase Free ¥0 Resend Free ¥0 Claude Pro ¥3,000 Domain ~¥170 $13/year ÷ 12 --- Total ¥3,170 / month ~$21 At ~$21/month I can keep iterating for 3 years if Phase A fails. This "immortal strategy" is the real foundation. Japanese indie devs are too good at building . If I ship a template SaaS, they just build their own. I watched my Stripe sessions climb to 33 with zero conversions. Overseas, there is a "buy time" culture. $149 for a template that saves a month of work is easy math. So I am repositioning: I am behind schedule. The 5 blockers: Human time is 100% on those five. Everything Japanese blog posts, SEO, CTA tuning is fully delegated to a Claude Crew of agents that run every night. I will post weekly build logs every Saturday. If you want the full 3-month plan, revenue targets, and the Product Hunt launch checklist I am using, read the master version on my blog.