# Build in Public Week 0: Resetting My Indie Strategy to ¥100K in 3 Months

> Source: <https://dev.to/masatoman/build-in-public-week-0-resetting-my-indie-strategy-to-y100k-in-3-months-2p46>
> Published: 2026-07-17 19:21:06+00:00

I reset my indie strategy this week. Here is the raw data from the kickoff of **Phase A**.

| Phase | Dates | Human | Agents (Claude Crew) |
|---|---|---|---|
A - Prep |
4/16 – 5/31 | English LP + demo video + Upcoming page | Japanese articles / CTAs / PDCA |
B - Launch |
6/1 – 6/15 | Live on PH, June 9 |
Post-mortem write-ups |
C - Long tail |
6/16 – 7/16 | Depends on result | Autopilot sales |

The whole 3-month plan is engineered so that **one day (June 9) decides the entire outcome**. I do not spread attention across multiple channels.

Lesson: **Writing more does not create traffic**. Google had not indexed the site. So instead of more articles, I need external channels (Zenn, Qiita, X, Dev.to) to feed traffic.

| Metric | Week 1 (3/31) | Week 2 (4/6) |
|---|---|---|
| Followers | 3 | ~50 |
| Total likes | — | 44 |
| Total views | — | 1,933 |
| Top post ER | — | 6.2% |

Engagement rate by content type (Week 2):

→ Phase A decision: **kill all news reposts**. Only ship original personal stories.

```
Vercel Hobby        ¥0
Supabase Free       ¥0
Resend Free         ¥0
Claude Pro          ¥3,000
Domain              ~¥170 ($13/year ÷ 12)
---
Total               ¥3,170 / month (~$21)
```

At ~$21/month I can keep iterating for 3 years if Phase A fails. This "immortal strategy" is the real foundation.

Japanese indie devs are **too good at building**. If I ship a template SaaS, they just build their own. I watched my Stripe sessions climb to 33 with zero conversions.

Overseas, there is a "buy time" culture. $149 for a template that saves a month of work is easy math. So I am repositioning:

I am behind schedule. The 5 blockers:

Human time is 100% on those five. Everything Japanese (blog posts, SEO, CTA tuning) is **fully delegated to a Claude Crew of agents** that run every night.

I will post weekly build logs every Saturday. If you want the full 3-month plan, revenue targets, and the Product Hunt launch checklist I am using, read the master version on my blog.