{"slug": "brazils-electoral-court-sets-new-standards-for-ai-deepfakes-after-case-involving", "title": "Brazil’s electoral court sets new standards for AI deepfakes after case involving Sen. Bolsonaro", "summary": "Brazil's top electoral court ruled 4-3 not to punish Sen. Flávio Bolsonaro for using an AI-generated deepfake of his imprisoned father, former President Jair Bolsonaro, at a party convention, but in a separate 5-2 vote defined deepfakes in political advertising as synthetic content produced or manipulated via AI with realism to create, reproduce, or alter the image, voice, or speech of any person, ahead of October elections.", "body_md": "SAO PAULO (AP) — Brazil's top electoral court set new standards for what it will consider to be [artificial intelligence](https://apnews.com/hub/artificial-intelligence) -generated [deepfakes](https://apnews.com/article/artificial-intelligence-deepfake-trump-espionage-hack-scammers-da90ad1e5298a9ce50c997458d6aa610) in political advertising, a move aimed at curbing misinformation and manipulation ahead of October elections.\n\nThe court issued the ruling late Tuesday in a case involving opposition candidate [Sen. Flávio Bolsonaro](https://apnews.com/article/brazil-flavio-bolsonaro-presidential-candidate-convention-ed98f8ccc0ccef6c7fa3619cdf2f86d1), who used the mechanism in his party's convention to feature AI-generated images of his imprisoned father, former President Jair Bolsonaro, endorsing his campaign against President Luiz Inácio Lula da Silva.\n\nJair Bolsonaro was sentenced in November to 27 years in [prison for leading a coup attempt](https://apnews.com/article/brazil-bolsonaro-prison-sentence-4ffc790826dd9dcd008dc666b6b9dda7). At the Liberal Party's convention in [Sao Paulo in July](https://apnews.com/article/brazil-flavio-bolsonaro-presidential-candidate-convention-ed98f8ccc0ccef6c7fa3619cdf2f86d1), an AI-generated version of the former president appeared to urge attendees \"to open arms\" for his son and support his presidential bid.\n\nIn its decision Tuesday, the electoral court voted 4-3 not to punish Sen. Bolsonaro, ruling that the deepfake in question did not constitute a political ad for public airing, but one for a private event before his candidacy was officially announced.\n\nHowever, in a separate 5-2 vote, the court defined what qualifies as a deepfake in political advertising as \"synthetic content produced or manipulated via artificial intelligence or equivalent technology\" with a degree of realism \"to create, reproduce or alter the image, voice or speech of any living, deceased or fictional person.\"\n\nBrazil's presidential elections are heavily played online, though television and radio ads continue to [set the talk of the town](https://apnews.com/article/brazil-soap-operas-cinema-oscars-61148809cc6ec3038eaacff3769daed8) and sway voters.\n\nThe rules will apply to a vast [amount of content](https://apnews.com/article/brazil-election-free-campaign-ads-a01265e96412450f90271e30d5f07a73) from candidates ahead of the first round of voting on Oct. 4. Broadcasters must set aside 14 minutes a day for nearly 1,000 30-second ads, in addition to 12 1/2-minute blocks reserved exclusively for presidential candidates.\n\n___\n\nFollow AP's coverage of Latin America and the Caribbean at [https://apnews.com/hub/latin-america](https://apnews.com/hub/latin-america)\n\nMauricio Savarese, The Associated Press", "url": "https://wpnews.pro/news/brazils-electoral-court-sets-new-standards-for-ai-deepfakes-after-case-involving", "canonical_source": "https://ca.finance.yahoo.com/news/brazil-electoral-court-sets-standards-152705783.html", "published_at": "2026-09-02 15:27:05+00:00", "updated_at": "2026-09-02 15:55:10.836114+00:00", "lang": "en", "topics": ["ai-policy", "ai-ethics"], "entities": ["Brazil's Superior Electoral Court", "Sen. Flávio Bolsonaro", "Jair Bolsonaro", "Luiz Inácio Lula da Silva", "Liberal Party"], "alternates": {"html": "https://wpnews.pro/news/brazils-electoral-court-sets-new-standards-for-ai-deepfakes-after-case-involving", "markdown": "https://wpnews.pro/news/brazils-electoral-court-sets-new-standards-for-ai-deepfakes-after-case-involving.md", "text": "https://wpnews.pro/news/brazils-electoral-court-sets-new-standards-for-ai-deepfakes-after-case-involving.txt", "jsonld": "https://wpnews.pro/news/brazils-electoral-court-sets-new-standards-for-ai-deepfakes-after-case-involving.jsonld"}}