Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and More

ADWEEK's Brandweek conference will return to Atlanta from Sept. 15–17, 2026, featuring marketing leaders from Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry's, and State Farm, with a full day dedicated to AI. The event targets brand professionals, with 75% of attendees being brand professionals and 67% at director level or above. Tickets are available now, with a 30% discount using code BRANDWEEK30.

From tech disruption to the pressure to reinvent, marketers are navigating a profession in flux. ADWEEK’s Brandweek https://event.adweek.com/brandweek 2026 will bring together industry leaders to unpack the forces reshaping marketing today. Brandweek returns to Atlanta Sept. 15–17, convening marketers and brand builders from companies including Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry’s, State Farm, and more. The event will span three days of conversations, practical learning, and networking focused on reinvention, AI, and purpose-driven growth. This year’s speakers include: Drew Panayiotou , chief marketing and innovation officer, Keurig Dr Pepper Manolo Arroyo , evp and chief marketing and customer commercial officer, The Coca-Cola Company Tressie Lieberman , evp and global chief brand officer, Starbucks Terence Reilly , evp and chief brand officer, Crocs Roberto Stanichi , president, chief marketing and brand officer, Mattel Dr. Bernice A. King , chief executive officer, The King Center Ben Cohen , co-founder, Ben & Jerry’s Alyson Griffin , head of marketing, State Farm, and Jake from State Farm Bing Chen , executive chairman, co-founder and CEO, Gold House Key sessions include Crocs’ Reilly on how the brand has reinvented itself through unexpected partnerships and social commerce; Ben & Jerry’s Cohen on how businesses can stand for more than profit; and Starbucks’ Lieberman unpacking its business transformation. Brandweek will also have a full day focused on AI to help equip your team with the skills they need to succeed in the industry today. Brandweek’s attendees are real marketing practitioners, with 75% brand professionals and 67% who are director level or above. This year, they’ll come from companies including Adobe, American Express, Chick-fil-A, Coca-Cola, Delta Air Lines, Etsy, Expedia Group, Georgia Power, Heineken, Hinge, IHG Hotels & Resorts, JPMorgan Chase, Kimberly-Clark, Land O’Lakes, Mars, Meta, Sony Pictures, Target, The Home Depot, and Zoom. Tickets are available now at https://event.adweek.com/brandweek 2026 https://event.adweek.com/brandweek 2026 . Use code BRANDWEEK30 to receive 30% off your pass.