# Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and More

> Source: <https://www.adweek.com/brand-marketing/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more/>
> Published: 2026-08-21 09:41:00+00:00

From tech disruption to the pressure to reinvent, marketers are navigating a profession in flux. ADWEEK’s [Brandweek](https://event.adweek.com/brandweek_2026) will bring together industry leaders to unpack the forces reshaping marketing today.

Brandweek returns to Atlanta Sept. 15–17, convening marketers and brand builders from companies including Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry’s, State Farm, and more. The event will span three days of conversations, practical learning, and networking focused on reinvention, AI, and purpose-driven growth.

This year’s speakers include:

**Drew Panayiotou**, chief marketing and innovation officer, Keurig Dr Pepper** Manolo Arroyo**, evp and chief marketing and customer commercial officer, The Coca-Cola Company** Tressie Lieberman**, evp and global chief brand officer, Starbucks** Terence Reilly**, evp and chief brand officer, Crocs** Roberto Stanichi**, president, chief marketing and brand officer, Mattel** Dr. Bernice A. King**, chief executive officer, The King Center** Ben Cohen**, co-founder, Ben & Jerry’s** Alyson Griffin**, head of marketing, State Farm, and** Jake from State Farm****Bing Chen**, executive chairman, co-founder and CEO, Gold House

Key sessions include Crocs’ Reilly on how the brand has reinvented itself through unexpected partnerships and social commerce; Ben & Jerry’s Cohen on how businesses can stand for more than profit; and Starbucks’ Lieberman unpacking its business transformation.

Brandweek will also have a full day focused on AI to help equip your team with the skills they need to succeed in the industry today.

Brandweek’s attendees are real marketing practitioners, with 75% brand professionals and 67% who are director level or above. This year, they’ll come from companies including Adobe, American Express, Chick-fil-A, Coca-Cola, Delta Air Lines, Etsy, Expedia Group, Georgia Power, Heineken, Hinge, IHG Hotels & Resorts, JPMorgan Chase, Kimberly-Clark, Land O’Lakes, Mars, Meta, Sony Pictures, Target, The Home Depot, and Zoom.

Tickets are available now at [https://event.adweek.com/brandweek_2026](https://event.adweek.com/brandweek_2026).

Use code BRANDWEEK30 to receive 30% off your pass.