{"slug": "brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more", "title": "Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and More", "summary": "ADWEEK's Brandweek conference will return to Atlanta from Sept. 15–17, 2026, featuring marketing leaders from Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry's, and State Farm, with a full day dedicated to AI. The event targets brand professionals, with 75% of attendees being brand professionals and 67% at director level or above. Tickets are available now, with a 30% discount using code BRANDWEEK30.", "body_md": "From tech disruption to the pressure to reinvent, marketers are navigating a profession in flux. ADWEEK’s [Brandweek](https://event.adweek.com/brandweek_2026) will bring together industry leaders to unpack the forces reshaping marketing today.\n\nBrandweek returns to Atlanta Sept. 15–17, convening marketers and brand builders from companies including Coca-Cola, Starbucks, Crocs, Mattel, Ben & Jerry’s, State Farm, and more. The event will span three days of conversations, practical learning, and networking focused on reinvention, AI, and purpose-driven growth.\n\nThis year’s speakers include:\n\n**Drew Panayiotou**, chief marketing and innovation officer, Keurig Dr Pepper** Manolo Arroyo**, evp and chief marketing and customer commercial officer, The Coca-Cola Company** Tressie Lieberman**, evp and global chief brand officer, Starbucks** Terence Reilly**, evp and chief brand officer, Crocs** Roberto Stanichi**, president, chief marketing and brand officer, Mattel** Dr. Bernice A. King**, chief executive officer, The King Center** Ben Cohen**, co-founder, Ben & Jerry’s** Alyson Griffin**, head of marketing, State Farm, and** Jake from State Farm****Bing Chen**, executive chairman, co-founder and CEO, Gold House\n\nKey sessions include Crocs’ Reilly on how the brand has reinvented itself through unexpected partnerships and social commerce; Ben & Jerry’s Cohen on how businesses can stand for more than profit; and Starbucks’ Lieberman unpacking its business transformation.\n\nBrandweek will also have a full day focused on AI to help equip your team with the skills they need to succeed in the industry today.\n\nBrandweek’s attendees are real marketing practitioners, with 75% brand professionals and 67% who are director level or above. This year, they’ll come from companies including Adobe, American Express, Chick-fil-A, Coca-Cola, Delta Air Lines, Etsy, Expedia Group, Georgia Power, Heineken, Hinge, IHG Hotels & Resorts, JPMorgan Chase, Kimberly-Clark, Land O’Lakes, Mars, Meta, Sony Pictures, Target, The Home Depot, and Zoom.\n\nTickets are available now at [https://event.adweek.com/brandweek_2026](https://event.adweek.com/brandweek_2026).\n\nUse code BRANDWEEK30 to receive 30% off your pass.", "url": "https://wpnews.pro/news/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more", "canonical_source": "https://www.adweek.com/brand-marketing/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more/", "published_at": "2026-08-21 09:41:00+00:00", "updated_at": "2026-08-21 14:14:44.533167+00:00", "lang": "en", "topics": ["artificial-intelligence"], "entities": ["ADWEEK", "Coca-Cola", "Starbucks", "Crocs", "Mattel", "Ben & Jerry's", "State Farm", "Keurig Dr Pepper"], "alternates": {"html": "https://wpnews.pro/news/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more", "markdown": "https://wpnews.pro/news/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more.md", "text": "https://wpnews.pro/news/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more.txt", "jsonld": "https://wpnews.pro/news/brandweek-returns-to-atlanta-with-starbucks-crocs-mattel-coca-cola-and-more.jsonld"}}