{"slug": "bmw-s-controversial-spider-man-advert-could-be-even-more-damaging-than-the", "title": "BMW's controversial Spider-Man advert could be even more damaging than the Jaguar rebrand", "summary": "BMW's controversial Spider-Man advertisement featuring an AI-generated image of the superhero could be more damaging to the brand than Jaguar's recent rebrand, according to Creative Bloq. The ad, which was released on social media, drew criticism for its uncanny and poorly executed AI art, prompting concerns about the automaker's creative direction and use of generative AI.", "body_md": "Skip to main content\nOpen menu\nCreative Bloq\nDaily inspiration for creative people\nSubscribe\nSign in\nView Profile\nSign out\nSearch\nSearch Creative Bloq\nArt & Design\nArt\nDigital Art\nIllustration\nTattoo & Body Art\nTraditional Art\n3D Art\nAI Art\nPainting\nAnimation\nDesign\nSoftware\nGraphic Design\nProduct Design\nVideo Game Design\nApp Design\nBranding\nTypography\nAdvertising\nDesign Brands\nHuawei\nPhillips\nSamsung\nNintendo\nAsus\nAdobe\nDell\nSony\nNvidia\nApple\nProfessional Development\nCreative Careers\nProductivity Tools\nTraining Courses\nCreative Inspiration\nFashion\nInfographics\nOptical Illusions\n3D\nArchitecture\nUrban Design\nSculptures\nVFX & CGI\nPrinting\nSoftware\nWeb Design\nUX & UI\nWeb Design Software\nWordpress\nSquarespace\nTech\nComputers\nLaptops\nDesktops\nMonitors\nGraphic Cards\nStorage\nPeripherals\nAccessories\nKeyboards & Mice\nChairs & Desks\nPrinters\nHeadphones & Earbuds\nAirpods\nPhones & Devices\niPhone\niPad\niPad Pro\niPad Air\nSamsung Galaxy\nGoogle Pixel\nApple Watch\nHonor\nXiaomi\nGadgets\nPhotography\nCameras & Accessories\nPhoto Editing\nVideography\nSoftware\nAI\n3D Software\nWeb Design Software\nProcreate\nAdobe Illustrator\nAfter Effects\nInDesign\nCricut\nDigital Crafting\nEntertainment\nBooks\nMovies & TV\nMarvel\nStar Wars\nDisney\nGaming\nXbox\nPlayStation\nNintendo Switch 2\nVR & AR\nToys & Collectibles\nSign Up\nMore\nAbout Us\nMagazines\nImagineFX Subscribe Now\nImagineFX\n3D World\nEvents\nVertex\nBrand Impact Awards\nReviews\nhome\nArt & Design\nArt\nView Art\nDigital Art\nIllustration\nTattoo & Body Art\nTraditional Art\n3D Art\nAI Art\nPainting\nAnimation\nDesign\nView Design\nSoftware\nGraphic Design\nProduct Design\nVideo Game Design\nApp Design\nBranding\nTypography\nAdvertising\nDesign Brands\nHuawei\nPhillips\nSamsung\nNintendo\nAsus\nAdobe\nDell\nSony\nNvidia\nApple\nProfessional Development\nView Professional Development\nCreative Careers\nProductivity Tools\nTraining Courses\nCreative Inspiration\nView Creative Inspiration\nFashion\nInfographics\nOptical Illusions\n3D\nView 3D\nArchitecture\nUrban Design\nSculptures\nVFX & CGI\nPrinting\nSoftware\nWeb Design\nView Web Design\nUX & UI\nWeb Design Software\nView Web Design Software\nWordpress\nSquarespace\nTech\nView Tech\nComputers\nView Computers\nLaptops\nDesktops\nMonitors\nGraphic Cards\nStorage\nPeripherals\nView Peripherals\nAccessories\nKeyboards & Mice\nChairs & Desks\nPrinters\nHeadphones & Earbuds\nAirpods\nPhones & Devices\nView Phones & Devices\niPhone\niPad\niPad Pro\niPad Air\nSamsung Galaxy\nGoogle Pixel\nApple Watch\nHonor\nXiaomi\nGadgets\nPhotography\nView Photography\nCameras & Accessories\nPhoto Editing", "url": "https://wpnews.pro/news/bmw-s-controversial-spider-man-advert-could-be-even-more-damaging-than-the", "canonical_source": "https://www.creativebloq.com/design/advertising/bmws-controversial-spider-man-advert-is-more-harmful-than-the-jaguar-rebrand", "published_at": "2026-08-09 07:00:00+00:00", "updated_at": "2026-08-11 04:44:07.550829+00:00", "lang": "en", "topics": ["generative-ai", "ai-ethics"], "entities": ["BMW", "Jaguar", "Spider-Man", "Creative Bloq"], "alternates": {"html": "https://wpnews.pro/news/bmw-s-controversial-spider-man-advert-could-be-even-more-damaging-than-the", "markdown": "https://wpnews.pro/news/bmw-s-controversial-spider-man-advert-could-be-even-more-damaging-than-the.md", "text": "https://wpnews.pro/news/bmw-s-controversial-spider-man-advert-could-be-even-more-damaging-than-the.txt", "jsonld": "https://wpnews.pro/news/bmw-s-controversial-spider-man-advert-could-be-even-more-damaging-than-the.jsonld"}}