{"slug": "blogging-is-dead-long-live-the-blog", "title": "Blogging is Dead. Long Live the Blog!", "summary": "An engineering manager at an unnamed tech company argues that AI-generated content is flooding the industry, calling it 'AI slop,' and questions whether it reflects a performance management issue or a broader systemic shift in software engineering. The author notes that AI has measurably increased productivity at some companies but remains uncertain about the long-term sustainability of the current trend, describing it as 'the biggest engineering leadership challenge of our era.'", "body_md": "If I see ONE MORE AI slop blog post, I’m gonna scream. Or maybe not scream, but at least unsubscribe from your feed. And then I’ll probably loudly and overconfidently decree that blogging is dead.\n\nThat said, I have a lot of uncorralled thoughts about the tech industry that I’ve been asking a lot of friends, peers, and colleagues to pick apart the past few months. As I’ve been picking the brains of EMs at other tech companies, I’ve heard their thoughts range from “I want to burn the whole thing to the ground right now” to “AI has empowered so many people to move faster, take risks, and do more, and we might not even need pure engineers in the future.” I don’t know specifically where I land on this spectrum just yet.\n\nI don’t want to burn it all to the ground. And in fact, in certain measurable ways AI is *clearly* making me notably faster, and I’m not just saying that as a metrics-obsessed EM. I’ve seen evidence from other [companies](https://ideas.fin.ai/p/2x-nine-months-later) that they’re seeing the same, too.\n\nThat said, I’ve seen enough troubling AI slop PRs come in recently that I have at times wondered how sustainable things are right now. Is this AI slop, from an EM’s perspective, just a performance management issue, or does it point to a broader systemic issue around how the software engineering ecosystem is evolving?\n\nAll that to say, I don’t know the answer to this yet, and I want to explore it in my own writings. The one thing I do know: this *is* the biggest engineering leadership challenge of our era. So, long live the blog!", "url": "https://wpnews.pro/news/blogging-is-dead-long-live-the-blog", "canonical_source": "http://phrenchphry11.github.com/2026/08/11/Blogging-Is-Dead", "published_at": "2026-08-11 00:00:00+00:00", "updated_at": "2026-08-12 20:16:17.599315+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-ethics", "ai-policy"], "entities": [], "alternates": {"html": "https://wpnews.pro/news/blogging-is-dead-long-live-the-blog", "markdown": "https://wpnews.pro/news/blogging-is-dead-long-live-the-blog.md", "text": "https://wpnews.pro/news/blogging-is-dead-long-live-the-blog.txt", "jsonld": "https://wpnews.pro/news/blogging-is-dead-long-live-the-blog.jsonld"}}