Beyond Web Text: Inside Simile AI's Bet on Behavioral Scaling and Social Simulation Simile AI co-founder Joon Sung Park discussed the company's focus on behavioral scaling and social simulation as the next frontier for AI, moving beyond static next-token prediction to model human behavior for complex societal problems such as climate change and economic policy. In an epoch-defining conversation on Latent Space, Simile AI co-founder Joon Sung Park lays out the blueprint for simulation as artificial intelligence's next primary compute frontier. Moving beyond static next-token prediction, Park articulates how modeling human behavior—mistakes, biases, and 'dark knowledge' included—will unlock high-stakes decision engines for complex societal problems like climate change and economic policy.