# Beyond Web Text: Inside Simile AI's Bet on Behavioral Scaling and Social Simulation > Source: > Published: 2026-09-07 03:31:45+00:00 In an epoch-defining conversation on Latent Space, Simile AI co-founder Joon Sung Park lays out the blueprint for simulation as artificial intelligence's next primary compute frontier. Moving beyond static next-token prediction, Park articulates how modeling human behavior—mistakes, biases, and 'dark knowledge' included—will unlock high-stakes decision engines for complex societal problems like climate change and economic policy.