Beyond a Joke: Multi-Angle Reasoning for Detecting and Explaining Harmful Humor in Memes

Researchers introduced MAR-12, a framework using Vision Language Models (VLMs) to detect and explain harmful humor in memes, achieving up to 80.3% accuracy for humor detection and 75.9% for hate detection on the PrideMM and Memotion datasets, outperforming state-of-the-art approaches. The framework interprets memes through twelve structured perspectives and uses a role-aware soft-gated attention mechanism and prototype-based classifier to provide transparent explanations.

arXiv:2607.15442v1 Announce Type: new Abstract: Internet memes intertwine visual cues, textual content, and cultural context, making them particularly challenging to interpret in scenarios where humor, sarcasm, and harmful intent coexist. These complexities highlight the need for explainable meme understanding systems that can provide reliable and structured reasoning to support both accurate classification and human interpretability. However, existing multimodal classifiers either overlook these interdependencies or provide only limited interpretability. In this paper, we introduce MAR-12, a novel framework that leverages Vision Language Models VLMs for meme detection and understanding in settings where humorous and hateful elements may coexist. The framework first interprets each meme through twelve structured perspectives derived from humor and hate theories. It then applies a role-aware soft-gated attention mechanism to learn how much each perspective should contribute, followed by a prototype-based classifier for the final prediction. Finally, explanations are synthesized using both perspective-specific reasoning and learned attention weights, ensuring transparent and context-grounded justifications. We evaluate MAR-12 on the PrideMM and Memotion datasets, where it achieves up to 80.3% accuracy for humor detection and 75.9% accuracy for hate detection, outperforming state-of-the-art approaches. Furthermore, both human and GPT-4-based evaluations confirm that MAR-12 produces coherent and persuasive explanations, particularly for memes in which humorous and harmful cues co-occur.