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Benchmarks Are The New GEO And AI-SEO Strategy For B2B SaaS Companies

Forbes Councils member Fenil Suchak reports that benchmarks are becoming the new GEO and AI-SEO strategy for B2B SaaS companies, as AI agents increasingly handle research in B2B buying, making the highest-leverage page about a company potentially one the company did not write.

read1 min views1 publishedAug 14, 2026
Benchmarks Are The New GEO And AI-SEO Strategy For B2B SaaS Companies
Image: Machinebrief (auto-discovered)

By Fenil Suchak, Forbes Councils MemberSource:

Forbes InnovationIf agents keep taking on more of the research step in B2B buying, the highest-leverage page about your company may be one you did not write.

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source & further reading
machinebrief.com — original article Anthropic's investor talks, Workday's stock surge, Apple's new facility and more in Morning Squawk Less than a year on, Microsoft tells Mico to pipe down Higher-Level Skills Software Engineers Need In The AI Era
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