BCG's Mark Abraham

BCG's Mark Abraham says chief marketing officers are increasingly leading AI strategy, controlling budgets and decision-making for artificial intelligence initiatives.

BCG's Mark Abraham says CMOs are taking charge of AI strategy CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making. More from CMO Insider /show/cmo-insider CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making.