# BCG's Mark Abraham

> Source: <https://www.businessinsider.com/bcg-mark-abraham-says-cmos-are-directing-ai-budgets-and-roi-2026-6>
> Published: 2026-06-24 06:55:12+00:00

# BCG's Mark Abraham says CMOs are taking charge of AI strategy

CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making.

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CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making.