AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams

Amazon Web Services Inc. is adding artificial intelligence capabilities to its AWS Elemental infrastructure service to enable content-aware streaming and hyper-personalization for live video, including new multiview and ad insertion features. The updates were announced ahead of the IBC 2026 conference in Amsterdam, which showcases advances in media, broadcasting and entertainment technology.

AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams By Mike WheatleySource: SiliconANGLE https://siliconangle.com Amazon Web Services Inc. is bringing artificial intelligence /glossary/artificial-intelligence into live video streams within the AWS Elemental infrastructure service to help broadcasters meet viewers’ expectations of content-aware streaming and hyper-personalization. Announced ahead of this week’s IBC 2026 conference in Amsterdam, an event that showcases the latest advances in media, broadcasting and entertainment technology, the updates span … The post AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams https://siliconangle.com/2026/09/10/aws-elemental-adds-multiview-and-ad-insertion-capabilities-to-help-broadcasters-personalize-and-monetize-livestreams/ appeared first on SiliconANGLE https://siliconangle.com . Get AI news in your inbox Daily digest of what matters in AI.