{"slug": "aws-elemental-adds-multiview-ad-insertion-to-help-broadcasters-personalize-and", "title": "AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams", "summary": "Amazon Web Services Inc. is adding artificial intelligence capabilities to its AWS Elemental infrastructure service to enable content-aware streaming and hyper-personalization for live video, including new multiview and ad insertion features. The updates were announced ahead of the IBC 2026 conference in Amsterdam, which showcases advances in media, broadcasting and entertainment technology.", "body_md": "# AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams\n\nBy Mike WheatleySource: \n\n[SiliconANGLE](https://siliconangle.com)\nAmazon Web Services Inc. is bringing [artificial intelligence](/glossary/artificial-intelligence) into live video streams within the AWS Elemental infrastructure service to help broadcasters meet viewers’ expectations of content-aware streaming and hyper-personalization. Announced ahead of this week’s IBC 2026 conference in Amsterdam, an event that showcases the latest advances in media, broadcasting and entertainment technology, the updates span […]\n\nThe post [AWS Elemental adds multiview, ad insertion to help broadcasters personalize and commercialize livestreams](https://siliconangle.com/2026/09/10/aws-elemental-adds-multiview-and-ad-insertion-capabilities-to-help-broadcasters-personalize-and-monetize-livestreams/) appeared first on [SiliconANGLE](https://siliconangle.com).\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/aws-elemental-adds-multiview-ad-insertion-to-help-broadcasters-personalize-and", "canonical_source": "https://www.machinebrief.com/news/aws-elemental-adds-multiview-ad-insertion-to-help-broadcaste-0w1o", "published_at": "2026-09-10 13:00:02+00:00", "updated_at": "2026-09-10 13:35:21.856148+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "generative-ai"], "entities": ["Amazon Web Services Inc.", "AWS Elemental", "IBC 2026", "Amsterdam", "SiliconANGLE", "Mike Wheatley"], "alternates": {"html": "https://wpnews.pro/news/aws-elemental-adds-multiview-ad-insertion-to-help-broadcasters-personalize-and", "markdown": "https://wpnews.pro/news/aws-elemental-adds-multiview-ad-insertion-to-help-broadcasters-personalize-and.md", "text": "https://wpnews.pro/news/aws-elemental-adds-multiview-ad-insertion-to-help-broadcasters-personalize-and.txt", "jsonld": "https://wpnews.pro/news/aws-elemental-adds-multiview-ad-insertion-to-help-broadcasters-personalize-and.jsonld"}}